Our fields of competence

Evaluation

• Project analysis : survey of the brand universe and competitive intelligence.
• Technical assessment of a product or submission prior to launching.

Creation of educational tools for training

• Project analysis : survey of the brand universe and competitive intelligence.
• Technical assessment of a product or submission prior to launching.
• Creation of an olfactory pyramid.
• Creation of a Rose des Vents© compass rose.
• Creation of technical files for perfume.
• Creation of a customised brand Olfactorium®.

Description and language

• Assistance in drawing up a briefing.
• Creation of an olfactory vocabulary around a product.
• Translation from “technical perfume” language to “marketing” language.
• Validation of a press release.

Brand analysis

• Survey of your brand’s universe.
• Analysis of competitive intelligence.
• Ideas for new creative directions.

Creation of olfactory concepts

• Trend projection.
• Researching new creative directions.
• Proposing original notes.

Quality Control

• Evaluation of maturation or maceration.
• Verification of a perfume’s quality (constancy, intensity, tenacity).
• Detection of a pollution or alteration.