Study of the Top 20

An olfactory and visual study of the top 20 on the feminine and masculine fragrance market

Profiles

  • Anyone who wants to remain up-to-date with the market

Objectives

  • Discover olfactory trends of the market
  • Competitive watch, knowledge of brand universes
  • Yearly update of language for describing perfumes

Program

  • Reminder about olfactory vocabulary
  • Market overview with figures: summary of olfactory trends
  • Blind olfactory study for each perfume
    • Olfactory facets of these perfumes
    • How raw materials mark perfume
  • Visualisation of the concept:
    • Bottle
    • Packaging
    • Press release
    • Advertising
    • Price

Acquired knowledge

  • A full overview of the French market
  • More ease when using language to describe odours

Practical information

  • Level culturel et perfectionnement
  • Time : 1 day
  • Tool : 1 Olfactorium ®
  • Dates : Not available today in New York
For more information, please contact Laetitia Longuefosse

Return to training program