Perfume Launches

An olfactory and marketing study of all of the year’s launches

Profiles

  • Anyone who wants to remain up-to-date with the market

Objectives

  • Discover olfactory trends of the market
  • Competitive watch, knowledge about brand geography
  • Yearly update of language for describing perfumes

Program

  • Reminder about olfactory vocabulary
  • Market overview with figures: summary of olfactory trends
  • Main launches of the year
  • Blind olfactory study for each perfume
  • Olfactory facets of these perfumes
  • How raw materials mark these perfumes
  • Mapping of summary of important events
  • Blind games to find:
    • A raw material, a concentration, an olfactory pyramid, a target, a distribution channel, leaders and influences.
    • Visualisation of the concept:
    • Bottle / Packaging / Press release / Advertising / Price
    • Position analysis for main launching using mapping method based on following criteria:Luxury versus Availability / Tradition versus Contemporary
    • Presentation of new advertising methods

Acquired knowledge

  • An overall view of new launches
  • A summary of year’s olfactory trends
  • More ease when using olfactory description language

Practical information

  • Level culturel et perfectionnement
  • Time : 1 day per semestre or 2 days for the year
  • Tool : 1 Olfactorium ® par semestre
  • Dates :Not available today in New York
For more information, please contact Laetitia Longuefosse

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