Perfume, Personnality, Image ©

Find words to describe and sell a perfume according to customers

Profiles

  • Sales consultants
  • Store animators
  • Marketing – Merchandising
  • Sales team
  • Brand trainer

Objectives

  • Know how to identify your customer’s personality based on style
  • Know how to suggest the perfume that will suit the customer thanks to the PPI method
  • Use keywords from PPI to turn his/her emotions into a purchase

Program

  • Style and Personality
    • What is style?
    • Discovery of different clothing styles and one’s own style
    • hairstyle, accessories, make-up…)
    • Correlation between style and perfume
  • Perfume and Sales
    • Reminder about sales fundamentals
    • PPI steps to sales:
    • Identify the PPI profile of the customer
    • Know the emotional value of the customer
    • Work with the favourable or unfavourable side of this value

Extras

  • Knowledge about clothing styles
  • Identify your customer’s personality according to clothing style
  • Quick analysis of your customer’s perfume “expectations”
  • Suggest a perfume that is consistent with this

Practical information

  • Sales level
  • Time : 2 days
  • Dates : Not available today in New York
For more information, please contact Laetitia Longuefosse

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