Introduction to technique and language of perfumery

Complete immersion in the perfumery universe, from the origin of raw materials to perfume classification

Profiles

• Perfume enthusiasts who would like to work in the perfume world
• Students who would like to start a marketing or sales career in the fragrance industry
• Professionals who are joining the perfume industry or would like to have an objective view of the perfume world

Objectives

• Acquire, perfect or structure olfactory knowledge
• Master vocabulary to describe fragrance
• Identify and classify predominate notes in a fragrance
• Develop strategic knowledge of the perfume industry

Program

• History of Fragrances
• A world of Fragrances:
  • Raw material vendors and the Perfumer
  • Brands (from marketing to packaging)
• The sense of smell:
  • Physiological diagram
  • Olfaction and emotions
  • Principles and techniques for recognizing odors
• Composition
  • Raw materials (natural, synthetic, "specialties")
  • Classification of raw materials
  • Extraction procedures and their products
  • Notions of top – middle – base notes
  • From perfume to eau de toilette: formula and concentration
• Language for describing a perfume: 18 facets
  • Perfume classification
  • Olfactory study of leading perfumes

Acquired knowledge

• Learn about different actors in the sector and steps required for perfume creation
• Acquire a precise vocabulary for describing scents
• Learn about the main raw materials used in perfume making
• Acquire the ability to classify a perfume in an olfactory family
• Learn about leading brands on the market

Practical information

• Level Initiation
• Time : 2 days
• Tool : 1 Olfactorium ®
• Time : April 17th and 18th, 2010

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