Olfactory Territory

Complete olfactory and visual study of perfumes per brand

Profiles

• Marketing Teams
• Evaluators
• Sales representatives

Objectives

• Enrich olfactory and cultural knowledge about perfume
• Perfect descriptive language for perfume
• Create a personal brand by brand olfactory directory
• Locate a brand’s position on the market
• Analyse a brand’s marketing coherence

Program

• In-depth study of one or several brands:
  • Azzaro - Chanel - Dior - Hermès - Lancôme - Estée Lauder - Givenchy - Guerlain - Kenzo - Thierry Mugler - Jean Paul Gaultier - Hugo Boss - Armani - Cartier - Calvin Klein - Issey Miyake - Clinique - Yves Saint Laurent – Other brands upon request – Niche brands
  • Description of brand’s history and its universe
  • Analysis of brand’s marketing and olfactory positioning on the market
  • Olfactory description and analysis for each perfume

Acquired knowledge

• Knowledge about brand history, universe and market position
• Full command of each brand’s olfactory territory
• Recognize a brand by its olfactory signature

Practical information

Not available today in New York

For more information, please contact Laetitia Longuefosse

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