{"id":2281,"date":"2026-10-14T15:21:04","date_gmt":"2026-10-14T13:21:04","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/?post_type=etude_cas&#038;p=2281"},"modified":"2026-10-27T10:37:17","modified_gmt":"2026-10-27T09:37:17","slug":"hermes-perfumes","status":"publish","type":"etude_cas","link":"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/hermes-parfums","title":{"rendered":"Herm\u00e8s Parfums"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light text-center\" style=\"padding-top:var(--wp--preset--spacing--xs);padding-bottom:var(--wp--preset--spacing--xs)\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-2392 size-full\" alt=\"02 photo\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-4-scaled.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-4-scaled.webp 2560w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-4-1536x1024.webp 1536w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-4-2048x1365.webp 2048w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-4-600x400.webp 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-noir-background-color has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group has-blanc-color has-text-color has-link-color wp-elements-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group text-center has-global-padding is-layout-constrained wp-container-core-group-is-layout-6e236d51 wp-block-group-is-layout-constrained\"><h1 class=\"has-link-color wp-elements-2 wp-block-post-title has-text-color has-blanc-color has-h-1-font-size\">Herm\u00e8s Parfums<\/h1>\n\n\n<p class=\"has-blanc-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Traveling through the same olfactory culture<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A perfume travels with a story, materials and gestures. When it crosses borders, its narrative must remain precise without becoming uniform. The teams that present it need shared words, but above all a common experience of what they will then have to convey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For international seminars dedicated, among other things, to Bar\u00e9nia Eau de Parfum Intense, the leather note and various topics related to perfume culture, Herm\u00e8s Parfums wanted to allow participants to experience the materials and structures mentioned in the training content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cinqui\u00e8me Sens has designed and provided Olfactoriums adapted to the Maison\u2019s curricula. The kits combine the pedagogical discourse with an organized discovery of materials, notes, and olfactory landmarks. They make tangible what would remain abstract in an exclusively visual or verbal presentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The system has been designed for different formats of seminars, including virtual ones, and for decentralized ordering by market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand managers, trainers, retail teams and local distributors can thus share a common sensory base. This culture is not a set of words to be repeated word for word: it becomes a lived experience that each professional can understand, adopt and translate with accuracy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By giving concrete form to knowledge, Cinqui\u00e8me Sens Institute enables a culture to circulate. The geographical distance remains; the olfactory reference, however, becomes common.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un parfum voyage avec une histoire, des mati\u00e8res et des gestes. Lorsqu\u2019il traverse les fronti\u00e8res, son r\u00e9cit doit rester pr\u00e9cis sans devenir uniforme. Les \u00e9quipes qui le pr\u00e9sentent ont besoin de mots partag\u00e9s, mais surtout d\u2019une exp\u00e9rience commune de ce qu\u2019elles auront ensuite \u00e0 transmettre. Pour des s\u00e9minaires internationaux consacr\u00e9s notamment \u00e0 Bar\u00e9nia Eau de [&hellip;]<\/p>\n","protected":false},"featured_media":2391,"template":"","meta":{"_acf_changed":false},"categorie":[],"class_list":["post-2281","etude_cas","type-etude_cas","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/etude_cas\/2281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/etude_cas"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/etude_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media\/2391"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=2281"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categorie?post=2281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}