{"id":2282,"date":"2026-10-14T15:22:18","date_gmt":"2026-10-14T13:22:18","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/?post_type=etude_cas&#038;p=2282"},"modified":"2026-10-19T16:11:32","modified_gmt":"2026-10-19T14:11:32","slug":"old-pulteney-the-whisky-house","status":"publish","type":"etude_cas","link":"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/old-pulteney-la-maison-du-whisky","title":{"rendered":"Old Pulteney \/ The House of Whisky"},"content":{"rendered":"<div class=\"wp-block-cover alignfull text-center\" style=\"padding-top:var(--wp--preset--spacing--xs);padding-bottom:var(--wp--preset--spacing--xs)\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" class=\"wp-block-cover__image-background wp-image-2389 size-full\" alt=\"02 photo\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-3.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-3.webp 1600w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-3-1536x1152.webp 1536w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-3-600x450.webp 600w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-noir-background-color has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group has-blanc-color has-text-color has-link-color wp-elements-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group text-center has-global-padding is-layout-constrained wp-container-core-group-is-layout-6e236d51 wp-block-group-is-layout-constrained\"><h1 class=\"has-link-color wp-elements-2 wp-block-post-title has-text-color has-blanc-color has-h-1-font-size\">Old Pulteney \/ The House of Whisky<\/h1>\n\n\n<p class=\"has-blanc-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Creating a territory rather than telling it<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In the north of Scotland, Old Pulteney\u2019s identity is rooted in its coastal territory. For its bicentenary, the brand wanted to offer thirty journalists and guests more than just a tasting: a personal way of entering this imaginary world of wood, sea air and heather.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On June 24, 2026, the experience takes place aboard the boat Dom Juan II. The floating venue naturally extends the distillery\u2019s maritime narrative and places participants in a different setting: they no longer simply listen to the story of a product, but explore its materials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cinqui\u00e8me Sens imagines a two-hour composition workshop based on a palette inspired by northern Scotland: oak, heather, sea salt, bergamot, malted barley and heather. Each material opens up a facet of the territory, without seeking to reproduce the scent of the whisky itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After the guided discovery, each participant creates their own olfactory interpretation. The composition becomes an act of appropriation: each chooses what they retain from the Maison\u2019s universe, balances the facets, and leaves with a personalized fragrance presented under a brand label.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tasting of rare vintages, the movement of the boat and the olfactory creation form a unique narrative. The memory of the event is no longer based solely on what was said or tasted, but on an object made by one\u2019s own hands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atelier de Cinqui\u00e8me Sens becomes a living brand media: it does not describe a territory; it gives everyone the opportunity to create an intimate translation of it.<\/p>","protected":false},"excerpt":{"rendered":"<p>Au nord de l\u2019\u00c9cosse, l\u2019identit\u00e9 d\u2019Old Pulteney se nourrit d\u2019un territoire c\u00f4tier. Pour son bicentenaire, la marque voulait offrir \u00e0 une trentaine de journalistes et d\u2019invit\u00e9s plus qu\u2019une d\u00e9gustation : une mani\u00e8re personnelle d\u2019entrer dans cet imaginaire de bois, d\u2019air marin et de bruy\u00e8re. Le 24 juin 2026, l\u2019exp\u00e9rience prend place \u00e0 bord de la [&hellip;]<\/p>\n","protected":false},"featured_media":2388,"template":"","meta":{"_acf_changed":false},"categorie":[],"class_list":["post-2282","etude_cas","type-etude_cas","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/etude_cas\/2282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/etude_cas"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/etude_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media\/2388"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=2282"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categorie?post=2282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}