{"id":2283,"date":"2026-10-14T15:23:06","date_gmt":"2026-10-14T13:23:06","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/?post_type=etude_cas&#038;p=2283"},"modified":"2026-10-19T16:09:47","modified_gmt":"2026-10-19T14:09:47","slug":"crivelli-house","status":"publish","type":"etude_cas","link":"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/maison-crivelli","title":{"rendered":"House Crivelli"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light text-center\" style=\"padding-top:var(--wp--preset--spacing--xs);padding-bottom:var(--wp--preset--spacing--xs)\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-2387 size-full\" alt=\"02 photo\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-2-scaled.webp\" style=\"object-position:54% 61%\" data-object-fit=\"cover\" data-object-position=\"54% 61%\" srcset=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-2-scaled.webp 2560w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-2-1536x1024.webp 1536w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-2-2048x1365.webp 2048w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-2-600x400.webp 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-noir-background-color has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group has-blanc-color has-text-color has-link-color wp-elements-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group text-center has-global-padding is-layout-constrained wp-container-core-group-is-layout-6e236d51 wp-block-group-is-layout-constrained\"><h1 class=\"has-link-color wp-elements-2 wp-block-post-title has-text-color has-blanc-color has-h-1-font-size\">House Crivelli<\/h1>\n\n\n<p class=\"has-blanc-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Experiencing synesthesia<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Synesthesia permeates the Maison Crivelli universe: sensations meet, move, and respond to one another. To make this understood to its teams, the Maison was not looking for additional discourse. It wanted an experience capable of producing these correspondences itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cinqui\u00e8me Sens has designed a journey where the sense of smell dialogues successively with the other senses. Photographs engage the eye; five leathers explore touch; five sounds of water open the ear; spicy sauces and milky textures shift the focus to the taste. Moodboards, mysterious ingredients and aromatic scents then connect these perceptions with the Maison\u2019s universe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Progress is essential. Participants do not immediately receive an explanation of synesthesia: they first experience the juxtapositions, contrasts, and sometimes the surprises that come with the transition from one sense to another. Words then come to organize this experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The presentation was prepared for a first session involving thirteen brand managers, then for approximately sixteen European sales representatives, trainers and beauty advisors. The content was adapted into French and English and complemented by educational materials, a quiz and sequences related to the Maison\u2019s perfumes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal was not just to entertain. By experiencing the brand\u2019s sensory territory themselves, the participants were able to better grasp its coherence and find more embodied ways to convey it in turn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cinqui\u00e8me Sens transforms a creative idea into a shareable experience. Synesthesia ceases to be a storytelling concept: it becomes a memory experienced by the teams.<\/p>","protected":false},"excerpt":{"rendered":"<p>La synesth\u00e9sie traverse l\u2019univers de Maison Crivelli : les sensations s\u2019y rencontrent, se d\u00e9placent et se r\u00e9pondent. Pour la faire comprendre \u00e0 ses \u00e9quipes, la Maison ne cherchait pas un discours suppl\u00e9mentaire. Elle voulait une exp\u00e9rience capable de produire elle-m\u00eame ces correspondances. Cinqui\u00e8me Sens a con\u00e7u un parcours o\u00f9 l\u2019odorat dialogue successivement avec les autres [&hellip;]<\/p>\n","protected":false},"featured_media":2386,"template":"","meta":{"_acf_changed":false},"categorie":[],"class_list":["post-2283","etude_cas","type-etude_cas","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/etude_cas\/2283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/etude_cas"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/etude_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media\/2386"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=2283"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categorie?post=2283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}