{"id":2284,"date":"2026-10-14T15:23:53","date_gmt":"2026-10-14T13:23:53","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/?post_type=etude_cas&#038;p=2284"},"modified":"2026-10-19T16:08:35","modified_gmt":"2026-10-19T14:08:35","slug":"a-large-international-luxury-group","status":"publish","type":"etude_cas","link":"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/un-grand-groupe-de-luxe-international","title":{"rendered":"A large international luxury group"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light text-center\" style=\"padding-top:var(--wp--preset--spacing--xs);padding-bottom:var(--wp--preset--spacing--xs)\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-2385 size-full\" alt=\"02 photo\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-1-scaled.webp\" style=\"object-position:53% 76%\" data-object-fit=\"cover\" data-object-position=\"53% 76%\" srcset=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-1-scaled.webp 2560w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-1-1536x1024.webp 1536w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-1-2048x1365.webp 2048w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-1-600x400.webp 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-noir-background-color has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group has-blanc-color has-text-color has-link-color wp-elements-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group text-center has-global-padding is-layout-constrained wp-container-core-group-is-layout-6e236d51 wp-block-group-is-layout-constrained\"><h1 class=\"has-link-color wp-elements-2 wp-block-post-title has-text-color has-blanc-color has-h-1-font-size\">A large international luxury group<\/h1>\n\n\n<p class=\"has-blanc-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Giving a new department the foundations of a perfume culture<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a perfume department within a large luxury group is not just about bringing together expertise. It requires building common ground: understanding the value chain, materials, creation, markets, stakeholders, and the words that will allow future decisions to be based on a genuine culture of the sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As they structured this new activity for several of their brands, a large international luxury group approached Cinqui\u00e8me Sens to prepare its executives and teams. The ambition was not to train perfumers, but to give decision-makers the necessary tools to engage with the perfume ecosystem and to launch their project with greater discernment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cinqui\u00e8me Sens has designed a course of several modules, in the form of half-days or full days, dedicated to the fundamentals of perfumery and the state of the market. The progression linked general culture, understanding of the professions, reading of trends and strategic issues specific to a luxury group.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This type of mission expresses the breadth of Institute\u2019s vision. Training is not an end in itself; it prepares an organization to take a step forward. It creates a common language at a time when new responsibilities, new partners, and new decisions must be able to be articulated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cinqui\u00e8me Sens Institute acts here as a catalyst for culture: it provides leaders with the necessary tools to enter the world of perfume without reducing its complexity.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er un d\u00e9partement parfum au sein d\u2019un grand groupe de luxe ne consiste pas seulement \u00e0 r\u00e9unir des comp\u00e9tences. Il faut construire des rep\u00e8res communs : comprendre la cha\u00eene de valeur, les mati\u00e8res, la cr\u00e9ation, les march\u00e9s, les acteurs et les mots qui permettront aux d\u00e9cisions futures de s\u2019appuyer sur une v\u00e9ritable culture du secteur. [&hellip;]<\/p>\n","protected":false},"featured_media":2383,"template":"","meta":{"_acf_changed":false},"categorie":[],"class_list":["post-2284","etude_cas","type-etude_cas","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/etude_cas\/2284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/etude_cas"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/etude_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media\/2383"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=2284"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categorie?post=2284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}