{"id":2285,"date":"2026-10-14T15:24:33","date_gmt":"2026-10-14T13:24:33","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/?post_type=etude_cas&#038;p=2285"},"modified":"2026-10-19T15:52:51","modified_gmt":"2026-10-19T13:52:51","slug":"the-samaritan-woman","status":"publish","type":"etude_cas","link":"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/la-samaritaine","title":{"rendered":"La Samaritaine"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light text-center\" style=\"padding-top:var(--wp--preset--spacing--xs);padding-bottom:var(--wp--preset--spacing--xs)\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1125\" class=\"wp-block-cover__image-background wp-image-2382 size-full\" alt=\"02 photo\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo.webp 1500w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/02_Photo-600x450.webp 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-noir-background-color has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group has-blanc-color has-text-color has-link-color wp-elements-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div><\/div>\n\n\n\n<div class=\"wp-block-group text-center has-global-padding is-layout-constrained wp-container-core-group-is-layout-6e236d51 wp-block-group-is-layout-constrained\"><h1 class=\"has-link-color wp-elements-2 wp-block-post-title has-text-color has-blanc-color has-h-1-font-size\">La Samaritaine<\/h1>\n\n\n<p class=\"has-blanc-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Turning perfume into a sales culture<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In a large department store, selling perfume does not just consist of reciting its notes. It is necessary to listen to a desire, to make it feel, to compare it, to tell a story and to guide without imposing. This quality of conversation requires a common culture adapted to the rhythm and reality of the commercial environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the preparation and development of its perfume offering in Paris, La Samaritaine sought the help of Cinqui\u00e8me Sens to strengthen the ability of its sales teams to advise and sell the fragrances on display.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cinqui\u00e8me Sens has designed internal modules that integrate fundamental olfactory skills, vocabulary, family discovery, and commercial application. Some sales representatives have also been trained directly by the Maison\u2019s teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal goes beyond acquiring knowledge. It is about helping the advisor transform what he senses into clear words, then these words into a relationship with the client. The technique provides precision; practice allows for the necessary sensitivity for a sale that remains personal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This case demonstrates the ability of Cinqui\u00e8me Sens Institute to adapt high olfactory culture to the specific needs of retail: an environment where knowledge must be immediately actionable, shared by different profiles, and visible in the quality of the customer experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cinqui\u00e8me Sens Institute transforms perfume culture into relational skills: better sense and better naming to better support the choice-making process.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans un grand magasin, vendre un parfum ne consiste pas seulement \u00e0 en r\u00e9citer les notes. Il faut \u00e9couter un d\u00e9sir, faire sentir, comparer, raconter une construction et guider sans imposer. Cette qualit\u00e9 de conversation suppose une culture commune, adapt\u00e9e au rythme et \u00e0 la r\u00e9alit\u00e9 du terrain commercial. Lors de la pr\u00e9paration et du [&hellip;]<\/p>\n","protected":false},"featured_media":2379,"template":"","meta":{"_acf_changed":false},"categorie":[],"class_list":["post-2285","etude_cas","type-etude_cas","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/etude_cas\/2285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/etude_cas"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/etude_cas"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media\/2379"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=2285"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categorie?post=2285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}