{"id":1114,"date":"2026-09-17T08:23:19","date_gmt":"2026-09-17T06:23:19","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/formations\/marketing-olfactif"},"modified":"2026-11-02T12:53:17","modified_gmt":"2026-11-02T11:53:17","slug":"olfactory-marketing","status":"publish","type":"formation","link":"https:\/\/www.cinquiemesens.com\/en\/formations\/marketing-olfactif","title":{"rendered":"Olfactory scenography: the emotional impact of smell"},"excerpt":{"rendered":"<p>L&rsquo;odeur peut enrichir l&rsquo;exp\u00e9rience d&rsquo;un lieu, d&rsquo;un produit ou d&rsquo;une marque. Vous \u00e9tudiez ses liens avec la m\u00e9moire et les \u00e9motions, puis ses applications au marketing et \u00e0 la sc\u00e9nographie. Les cas pratiques vous donnent des rep\u00e8res pour envisager sa place dans votre propre activit\u00e9. Odorat, \u00e9motions et m\u00e9moire : comprendre et analyser la perception [&hellip;]<\/p>\n","protected":false},"featured_media":2535,"template":"","meta":{"_acf_changed":false},"categorie_formation":[61],"class_list":["post-1114","formation","type-formation","status-publish","has-post-thumbnail","hentry","categorie_formation-expertises-complementaires"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/formation\/1114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/formation"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/formation"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media\/2535"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=1114"}],"wp:term":[{"taxonomy":"categorie_formation","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categorie_formation?post=1114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}