{"id":1021,"date":"2026-09-15T14:54:21","date_gmt":"2026-09-15T12:54:21","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/etude-cas"},"modified":"2026-10-13T15:41:43","modified_gmt":"2026-10-13T13:41:43","slug":"case-study","status":"publish","type":"page","link":"https:\/\/www.cinquiemesens.com\/en\/etude-cas","title":{"rendered":"Case studies: our olfactory projects"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\" style=\"padding-top:var(--wp--preset--spacing--m);padding-bottom:var(--wp--preset--spacing--m);min-height:100px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1065\" class=\"wp-block-cover__image-background wp-image-1535 size-full\" alt=\"image1 1900\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/09\/Image1-1900-6.webp\" style=\"object-position:58% 32%\" data-object-fit=\"cover\" data-object-position=\"58% 32%\" srcset=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/09\/Image1-1900-6.webp 1900w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/09\/Image1-1900-6-1536x861.webp 1536w, https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/09\/Image1-1900-6-600x336.webp 600w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#774736\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-73efaa06 wp-block-cover-is-layout-constrained\"><div class=\"wp-elements-1 wp-block-wpseopress-breadcrumbs\"><nav  aria-label=\"breadcrumb\"><ol class=\"breadcrumb\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li class=\"breadcrumb-item active\" aria-current=\"page\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\">Home<\/span><meta itemprop=\"position\" content=\"1\"><\/li><\/ol><\/nav><\/div>\n\n\n<div class=\"wp-block-group text-center has-global-padding is-layout-constrained wp-container-core-group-is-layout-163adee3 wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\">Case studies<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Passing on knowledge, giving an olfactory expression to a brand, and showcasing a work in a different way: each project opens up new possibilities. Discover how Cinqui\u00e8me Sens supports companies and institutions by combining listening, expertise, and sensitivity to address their challenges.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--m)\">\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"0\" data-wp-router-region=\"query-0\" class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\">\n\n<ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-d16f9a07 wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-2285\" class=\"wp-block-post post-2285 etude_cas type-etude_cas status-publish has-post-thumbnail hentry\">\n\n<div class=\"align wp-block-qce-card-etudes\">\n    <article class=\"card-etude-de-cas__container relative\">\n        \n                    <img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/01_Composition-1024x1024.webp\" alt=\"\" aria-hidden=\"true\" class=\"card-etude-de-cas__image\">\n        \n        <div class=\"card-etude-de-cas__content\">\n            <h3 class=\"card-etude-de-cas__titre has-titre-uppercase-font-size\">La Samaritaine<\/h3>\n                            <div class=\"card-etude-de-cas__desc has-small-font-size\">\n                    In a large department store, selling perfume doesn't just involve reciting the notes. You have to listen to a\u2026                <\/div>\n                        <div class=\"card-etude-de-cas__link wp-block-button\">\n                <a href=\"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/la-samaritaine\" class=\"wp-block-button__link wp-element-button\" aria-label=\"Lire l&#039;\u00e9tude de cas : La Samaritaine\">\n                    Lire l&#039;\u00e9tude de cas                <\/a>\n            <\/div>\n        <\/div>\n    <\/article>\n<\/div>\n<\/li><li data-wp-key=\"post-template-item-2284\" class=\"wp-block-post post-2284 etude_cas type-etude_cas status-publish has-post-thumbnail hentry\">\n\n<div class=\"align wp-block-qce-card-etudes\">\n    <article class=\"card-etude-de-cas__container relative\">\n        \n                    <img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/01_Composition-1-1024x1024.webp\" alt=\"\" aria-hidden=\"true\" class=\"card-etude-de-cas__image\">\n        \n        <div class=\"card-etude-de-cas__content\">\n            <h3 class=\"card-etude-de-cas__titre has-titre-uppercase-font-size\">A large international luxury group<\/h3>\n                            <div class=\"card-etude-de-cas__desc has-small-font-size\">\n                    Creating a perfume department within a large luxury group is not just about bringing together expertise. It\u2026                <\/div>\n                        <div class=\"card-etude-de-cas__link wp-block-button\">\n                <a href=\"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/un-grand-groupe-de-luxe-international\" class=\"wp-block-button__link wp-element-button\" aria-label=\"Lire l&#039;\u00e9tude de cas : Un grand groupe de luxe international\">\n                    Lire l&#039;\u00e9tude de cas                <\/a>\n            <\/div>\n        <\/div>\n    <\/article>\n<\/div>\n<\/li><li data-wp-key=\"post-template-item-2283\" class=\"wp-block-post post-2283 etude_cas type-etude_cas status-publish has-post-thumbnail hentry\">\n\n<div class=\"align wp-block-qce-card-etudes\">\n    <article class=\"card-etude-de-cas__container relative\">\n        \n                    <img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/01_Composition-2-1024x1024.webp\" alt=\"\" aria-hidden=\"true\" class=\"card-etude-de-cas__image\">\n        \n        <div class=\"card-etude-de-cas__content\">\n            <h3 class=\"card-etude-de-cas__titre has-titre-uppercase-font-size\">House Crivelli<\/h3>\n                            <div class=\"card-etude-de-cas__desc has-small-font-size\">\n                    Synesthesia permeates the Maison Crivelli universe: sensations meet, move, and respond to one another. To experience it\u2026                <\/div>\n                        <div class=\"card-etude-de-cas__link wp-block-button\">\n                <a href=\"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/maison-crivelli\" class=\"wp-block-button__link wp-element-button\" aria-label=\"Lire l&#039;\u00e9tude de cas : Maison Crivelli\">\n                    Lire l&#039;\u00e9tude de cas                <\/a>\n            <\/div>\n        <\/div>\n    <\/article>\n<\/div>\n<\/li><li data-wp-key=\"post-template-item-2282\" class=\"wp-block-post post-2282 etude_cas type-etude_cas status-publish has-post-thumbnail hentry\">\n\n<div class=\"align wp-block-qce-card-etudes\">\n    <article class=\"card-etude-de-cas__container relative\">\n        \n                    <img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/01_Composition-3-1024x1024.webp\" alt=\"\" aria-hidden=\"true\" class=\"card-etude-de-cas__image\">\n        \n        <div class=\"card-etude-de-cas__content\">\n            <h3 class=\"card-etude-de-cas__titre has-titre-uppercase-font-size\">Old Pulteney \/ The House of Whisky<\/h3>\n                            <div class=\"card-etude-de-cas__desc has-small-font-size\">\n                    In the north of Scotland, the identity of Old Pulteney is rooted in its coastal territory. For its bicentenary, the brand wanted to offer\u2026                <\/div>\n                        <div class=\"card-etude-de-cas__link wp-block-button\">\n                <a href=\"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/old-pulteney-la-maison-du-whisky\" class=\"wp-block-button__link wp-element-button\" aria-label=\"Lire l&#039;\u00e9tude de cas : Old Pulteney \/ La Maison du Whisky\">\n                    Lire l&#039;\u00e9tude de cas                <\/a>\n            <\/div>\n        <\/div>\n    <\/article>\n<\/div>\n<\/li><li data-wp-key=\"post-template-item-2281\" class=\"wp-block-post post-2281 etude_cas type-etude_cas status-publish has-post-thumbnail hentry\">\n\n<div class=\"align wp-block-qce-card-etudes\">\n    <article class=\"card-etude-de-cas__container relative\">\n        \n                    <img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/01_Composition-4-1024x1024.webp\" alt=\"\" aria-hidden=\"true\" class=\"card-etude-de-cas__image\">\n        \n        <div class=\"card-etude-de-cas__content\">\n            <h3 class=\"card-etude-de-cas__titre has-titre-uppercase-font-size\">Herm\u00e8s Parfums<\/h3>\n                            <div class=\"card-etude-de-cas__desc has-small-font-size\">\n                    A perfume travels with a story, materials and gestures. When it crosses borders, its narrative must remain precise\u2026                <\/div>\n                        <div class=\"card-etude-de-cas__link wp-block-button\">\n                <a href=\"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/hermes-parfums\" class=\"wp-block-button__link wp-element-button\" aria-label=\"Lire l&#039;\u00e9tude de cas : Herm\u00e8s Parfums\">\n                    Lire l&#039;\u00e9tude de cas                <\/a>\n            <\/div>\n        <\/div>\n    <\/article>\n<\/div>\n<\/li><li data-wp-key=\"post-template-item-2280\" class=\"wp-block-post post-2280 etude_cas type-etude_cas status-publish has-post-thumbnail hentry\">\n\n<div class=\"align wp-block-qce-card-etudes\">\n    <article class=\"card-etude-de-cas__container relative\">\n        \n                    <img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/01_Composition-5-1024x1024.webp\" alt=\"\" aria-hidden=\"true\" class=\"card-etude-de-cas__image\">\n        \n        <div class=\"card-etude-de-cas__content\">\n            <h3 class=\"card-etude-de-cas__titre has-titre-uppercase-font-size\">L\u2019Or\u00e9al Group<\/h3>\n                            <div class=\"card-etude-de-cas__desc has-small-font-size\">\n                    Smell engages an intimate perception. Yet in industry, it must become a shared ability: sufficiently structured to be trained, yet flexible enough to be adapted\u2026                <\/div>\n                        <div class=\"card-etude-de-cas__link wp-block-button\">\n                <a href=\"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/loreal-groupe\" class=\"wp-block-button__link wp-element-button\" aria-label=\"Lire l&#039;\u00e9tude de cas : L&rsquo;Or\u00e9al Groupe\">\n                    Lire l&#039;\u00e9tude de cas                <\/a>\n            <\/div>\n        <\/div>\n    <\/article>\n<\/div>\n<\/li><li data-wp-key=\"post-template-item-2279\" class=\"wp-block-post post-2279 etude_cas type-etude_cas status-publish has-post-thumbnail hentry\">\n\n<div class=\"align wp-block-qce-card-etudes\">\n    <article class=\"card-etude-de-cas__container relative\">\n        \n                    <img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/10\/01_Composition-6-1024x1024.webp\" alt=\"\" aria-hidden=\"true\" class=\"card-etude-de-cas__image\">\n        \n        <div class=\"card-etude-de-cas__content\">\n            <h3 class=\"card-etude-de-cas__titre has-titre-uppercase-font-size\">Museum of the Army<\/h3>\n                            <div class=\"card-etude-de-cas__desc has-small-font-size\">\n                    For a visit dedicated to Napoleon, the Army Museum wanted to bring visitors closer to the experience experienced by the soldiers.\u2026                <\/div>\n                        <div class=\"card-etude-de-cas__link wp-block-button\">\n                <a href=\"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/musee-de-larmee\" class=\"wp-block-button__link wp-element-button\" aria-label=\"Lire l&#039;\u00e9tude de cas : Mus\u00e9e de l&rsquo;Arm\u00e9e\">\n                    Lire l&#039;\u00e9tude de cas                <\/a>\n            <\/div>\n        <\/div>\n    <\/article>\n<\/div>\n<\/li><li data-wp-key=\"post-template-item-1979\" class=\"wp-block-post post-1979 etude_cas type-etude_cas status-publish has-post-thumbnail hentry\">\n\n<div class=\"align wp-block-qce-card-etudes\">\n    <article class=\"card-etude-de-cas__container relative\">\n        \n                    <img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/09\/01_Composition-1-1024x1024.webp\" alt=\"\" aria-hidden=\"true\" class=\"card-etude-de-cas__image\">\n        \n        <div class=\"card-etude-de-cas__content\">\n            <h3 class=\"card-etude-de-cas__titre has-titre-uppercase-font-size\">Cit\u00e9co \/ Banque de France<\/h3>\n                            <div class=\"card-etude-de-cas__desc has-small-font-size\">\n                    Turning the sense of smell into a mechanism of discovery                <\/div>\n                        <div class=\"card-etude-de-cas__link wp-block-button\">\n                <a href=\"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/citeco-banque-de-france\" class=\"wp-block-button__link wp-element-button\" aria-label=\"Lire l&#039;\u00e9tude de cas : Cit\u00e9co \/ Banque de France\">\n                    Lire l&#039;\u00e9tude de cas                <\/a>\n            <\/div>\n        <\/div>\n    <\/article>\n<\/div>\n<\/li><li data-wp-key=\"post-template-item-1978\" class=\"wp-block-post post-1978 etude_cas type-etude_cas status-publish has-post-thumbnail hentry\">\n\n<div class=\"align wp-block-qce-card-etudes\">\n    <article class=\"card-etude-de-cas__container relative\">\n        \n                    <img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2026\/09\/01_Composition-1024x1024.webp\" alt=\"\" aria-hidden=\"true\" class=\"card-etude-de-cas__image\">\n        \n        <div class=\"card-etude-de-cas__content\">\n            <h3 class=\"card-etude-de-cas__titre has-titre-uppercase-font-size\">Louvre Museum<\/h3>\n                            <div class=\"card-etude-de-cas__desc has-small-font-size\">\n                    Bringing the works beyond the walls of the museum                <\/div>\n                        <div class=\"card-etude-de-cas__link wp-block-button\">\n                <a href=\"https:\/\/www.cinquiemesens.com\/en\/etude-cas\/musee-du-louvre\" class=\"wp-block-button__link wp-element-button\" aria-label=\"Lire l&#039;\u00e9tude de cas : Mus\u00e9e du Louvre\">\n                    Lire l&#039;\u00e9tude de cas                <\/a>\n            <\/div>\n        <\/div>\n    <\/article>\n<\/div>\n<\/li><\/ul>\n\n\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1021","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/pages\/1021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/comments?post=1021"}],"version-history":[{"count":8,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/pages\/1021\/revisions"}],"predecessor-version":[{"id":2266,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/pages\/1021\/revisions\/2266"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=1021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}