{"id":1782,"date":"2021-03-10T10:57:32","date_gmt":"2021-03-10T09:57:32","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/?p=1782"},"modified":"2026-09-30T09:48:57","modified_gmt":"2026-09-30T07:48:57","slug":"the-history-of-the-fifth-sense-logo","status":"publish","type":"post","link":"https:\/\/www.cinquiemesens.com\/en\/actualites\/lhistoire-du-logo-cinquieme-sens.html","title":{"rendered":"The Cinqui\u00e8me Sens Logo \u2013 its history"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The logo<\/p>\n\n\n<figure><img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2021\/03\/image-4Xw5LP.png\" alt=\"\" class=\"wp-image-1726\" data-migrated-attachment-id=\"1726\"><\/figure>\n<p class=\"wp-block-paragraph\">We opted for a refined and simple typography; a choice that gives more amplitude to the word \u201cCinqui\u00e8me\u201d. The elegance, the sobriety, the durability and the readability of this word, highlight and enhance the letter \u201cQ\u201d.<\/p>\n<p class=\"wp-block-paragraph\">The entire balance of \u201cCINQUEME SENS\u201d rests on this letter. It forms its rhythm and remains the only sound letter when pronounced.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2021\/03\/image-1-AP68vj.png\" alt=\"\" class=\"wp-image-1727\" data-migrated-attachment-id=\"1727\"><\/figure>\n<p class=\"wp-block-paragraph\">This letter was the starting point for the creation of the pictogram.<\/p>\n<p class=\"wp-block-paragraph\">Once returned, it evokes the number 5 and thus summarizes the first word. An inverted five gives an S and refers to Sens.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2021\/03\/image-2-yhA4hh.png\" alt=\"\" class=\"wp-image-1728\" data-migrated-attachment-id=\"1728\"><\/figure>\n<p class=\"wp-block-paragraph\">The loop is thus complete! \u2026<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2021\/03\/image-4-9PlhLM.png\" alt=\"\" class=\"wp-image-1729\" data-migrated-attachment-id=\"1729\"><\/figure>\n<p class=\"wp-block-paragraph\">A new life with new horizons awaits Cinqui\u00e8me Sens.<\/p>\n<p class=\"wp-block-paragraph\">The evolution of the shape of the number 5 gives way to evanescence and new curves. Now, the eye is free to imagine volutes, a fruit, a leaf\u2026<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2021\/03\/image-6-IcxjFH.png\" alt=\"\" class=\"wp-image-1730\" data-migrated-attachment-id=\"1730\"><\/figure>\n<p class=\"wp-block-paragraph\">The mention of the initials of the name \u201cCS\u201d and its association with the sense of smell remain abstract. The aim was to give the reading a more free and circular impression and form.<\/p>\n<p class=\"wp-block-paragraph\">Abstraction adds an element of timelessness to the sign and perpetuates its existence, a nod to the sense of smell, the most abstract of all the senses.<\/p>\n<p class=\"wp-block-paragraph\">The sense of smell, our cinqui\u00e8me Sens, is at the crossroads of our emotions and memory. In fact, our emotional relationship with smells is linked to our affective memories.<\/p>\n<p class=\"wp-block-paragraph\">The role of Cinqui\u00e8me Sens is therefore to help you awaken all your emotions to give your sense of smell all its creative richness.<\/p>\n<p class=\"wp-block-paragraph\">This logo adapts to every field of activity in order to translate the values that are so dear to Cinqui\u00e8me Sens. We are talking here about passion, traditional know-how, craftsmanship, the nobility of materials, heritage, transmission, and education in an always open spirit\u2026<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cinquiemesens.com\/en\/article\/\">Back to the blog<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Le logo Nous avons opt\u00e9 pour une typo raffin\u00e9e et simple ; un choix qui donne plus d\u2019amplitude au mot &#8220;Cinqui\u00e8me&#8221;. L\u2019\u00e9l\u00e9gance, la sobri\u00e9t\u00e9, la p\u00e9rennit\u00e9 et la lisibilit\u00e9 de [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":1784,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-1782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/comments?post=1782"}],"version-history":[{"count":1,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1782\/revisions"}],"predecessor-version":[{"id":1783,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1782\/revisions\/1783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media\/1784"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=1782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categories?post=1782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/tags?post=1782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}