{"id":1788,"date":"2021-03-04T10:38:56","date_gmt":"2021-03-04T09:38:56","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/?p=1788"},"modified":"2026-09-30T09:48:58","modified_gmt":"2026-09-30T07:48:58","slug":"how-to-revalue-the-fragrance-of-todays-perfumes","status":"publish","type":"post","link":"https:\/\/www.cinquiemesens.com\/en\/actualites\/comment-revaloriser-limage-du-parfum-aujourdhui.html","title":{"rendered":"How can the image of perfume be improved today?"},"content":{"rendered":"

First attempts in a decade \u2026 but there are certain limits.<\/strong><\/p>\n\n\n\n

Today, niche brands that had begun working to enhance the value of raw materials and the profession of perfumer are gradually becoming \u00abmajor brands\u00bb. To continue to exist as \u00aba private perfume house\u00bb, they must maintain their image and limit the number of new launches.<\/p>\n\n\n\n

In response to this phenomenon, selective brands are always developing prestigious, high-end collections. Fragrances that are called \u00abexclusive\u00bb but are increasingly numerous! Dior\u2019s \u00abCouturier Parfumeur\u00bb collection has no fewer than 10 perfumes\u2026 \u00abRare\u00bb perfumes are ultimately part of the marketing spiral. Nostalgic about the great era of perfume, brands are re-releasing old perfumes (4 references in the \u00abLes Exclusifs\u00bb collection by Chanel). These perfumes have very successful fragrances, but all of this does not help the consumer to choose.<\/p>\n\n\n\n

The phenomenon of collections has expanded to all market segments, not just the high end, which leads to even more launches every year. Most new brands have been launching on the market for two years with several different products (Honor\u00e9 des Pr\u00e9s, Ego Facto, Byredo, By Killian\u2026)<\/p>\n\n\n\n

How can the image of perfume be improved today?<\/strong><\/p>\n\n\n\n

A key role for the Perfumer, sharing their creation process<\/strong><\/p>\n\n\n\n

The general public is becoming increasingly interested in Perfumers, their history and their inspirations. How can their emotions be shared? How do Perfumers find spaces of freedom today and what is the place for creation?<\/p>\n\n\n\n

Jean-Claude Ellena tells us that the creation of a perfume corresponds to the addition of feelings and experiences. He draws inspiration from his travels, the senses and the material itself. He intellectualizes his work by mentally combining the raw materials to find new accords. Dominique Ropion, on the other hand, draws inspiration from everyday life, art and the perfumes he admires (including the classic Guerlain scents such as Shalimar, Mitsouko and L\u2019Heure Bleue). He finds new scents after numerous experiments.<\/p>\n\n\n\n

How to share their emotions?<\/p>\n\n\n\n

By creating the \u00abEditions de Parfums\u00bb, Fr\u00e9d\u00e9ric Malle put the Perfumers at the forefront of the scene, allowing them to unleash their creativity and thus reveal the writing and style of each one. The Perfumers are artists. Brands must follow this trend and continue the process of internalizing the Perfumers to ensure a signature, an image that customers can identify with.<\/p>\n\n\n\n

The books also reveal certain portraits (22 New Perfumers, The Nose's Kitchen, The Parfum JC Ellena<\/em>But the most obvious medium is the Internet. Through the bloggers who meet the Perfumers, they let us share their stories and inspirations with us.<\/p>\n\n\n\n

Revalue perfume by giving Perfumers more freedom\u2026! And less budgetary constraints, at any rate, for those working in large creation companies.<\/p>\n\n\n\n

Jean-Claude Ellena defends perfume as an artistic work and denounces consumer testing. If one judges the results of Terre d\u2019Herm\u00e8s and D\u00e9claration de Cartier, he is right. (These latter had not passed the tests!) The budget allocated to testing could be saved and transferred to the fragrance budget. What do you think about it?<\/p>\n\n\n\n

There are other important points to mention in order to improve the image of the perfume (the distribution, the training), but these topics will be discussed in other articles!<\/p>","protected":false},"excerpt":{"rendered":"

Premi\u00e8res tentatives depuis une d\u00e9cennie \u2026 mais il existe certaines limites. Aujourd\u2019hui les marques de niche qui avaient commenc\u00e9 un travail de valorisation des mati\u00e8res premi\u00e8res et du m\u00e9tier de […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-1788","post","type-post","status-publish","format-standard","hentry","category-actualites"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/comments?post=1788"}],"version-history":[{"count":1,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1788\/revisions"}],"predecessor-version":[{"id":1789,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1788\/revisions\/1789"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=1788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categories?post=1788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/tags?post=1788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}