{"id":1830,"date":"2023-09-15T11:02:00","date_gmt":"2023-09-15T09:02:00","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/?p=1830"},"modified":"2026-09-30T09:48:59","modified_gmt":"2026-09-30T07:48:59","slug":"creative-week-2023-copy","status":"publish","type":"post","link":"https:\/\/www.cinquiemesens.com\/en\/actualites\/creative-week-2023-copy.html","title":{"rendered":"Conf\u2019Entreprenez \u2013 Etat Libre d\u2019Orange"},"content":{"rendered":"

That\u2019s <\/a>Etienne De Swardt<\/a> who this time agreed to play the \u00abConf\u2019Entreprenez\u00bb game organized by Cinqui\u00e8me Sens<\/a>.

He recalled his early days at LVMH, his crazy idea to create a perfume for dogs \u00abOh my dog!\u00bb that was a resounding success and the failure of \u00abOh my cat!\u00bb; another entrepreneurial project with the purchase of the Everlast license and then the creation of\u2019Etat Libre d\u2019Orange<\/a> in 2006.

Etienne shared his passion for poetry, words, and storytelling, which is then highlighted by the olfactory work. \u00abThe formula is a natural consequence of a broader movement.\u00bb \u270d\ud83c\udffc

He owes us daring creations like \u00abMagnificent Secretions\u00bb or \u00abPutain des Palaces\u00bb because he loves above all to take untrodden paths, follow unexpected preferences and be free, without any limits or prejudices.

It is also this that led him to create \u00abLes Fleurs du D\u00e9chet : I am Trash\u00bb in 2018 and to be one of the pioneers of the\u2019upcycling<\/a> \u00abbeauty can emerge from the waste\u00bb, highlighted in a quirky advertisement. \ud83e\udd40

Etat Libre d\u2019Orange is today, 2 collections<\/a> of perfumes:
1. The classics: about 30 iconic olfactory signatures
2. Orange Extraordinaire: 5 perfumes with powerful and sunny notes
\ud83d\udc43\ud83c\udffc Signed by renowned perfumers such as Quentin Bisch, <\/a>Antoine Maisondieu<\/a>, <\/a>Antoine Lie<\/a>, Daniela Andrier and many others.

Thank you to Aur\u00e9lie Jamin<\/a> YPB | Young Professionals in Beauty<\/a> for the summary of this conference<\/a> ! \u2728\ud83d\udc4f\ud83c\udffb

PS: The address of the shop was not chosen by chance: 69 rue des archives; at the corner of the street (which is found on the packaging), at the border where everything begins and everything ends.<\/p>","protected":false},"excerpt":{"rendered":"

It was Etienne De Swardt who this time took part in the \u00abConf\u2019Entreprenez\u00bb game organized on Thursday, September 14, 2023.<\/p>","protected":false},"author":0,"featured_media":1832,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/comments?post=1830"}],"version-history":[{"count":1,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1830\/revisions"}],"predecessor-version":[{"id":1831,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1830\/revisions\/1831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media\/1832"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=1830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categories?post=1830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/tags?post=1830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}