{"id":1839,"date":"2023-06-22T16:06:00","date_gmt":"2023-06-22T14:06:00","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/?p=1839"},"modified":"2026-09-30T09:49:00","modified_gmt":"2026-09-30T07:49:00","slug":"confentrepreneur-house-purple","status":"publish","type":"post","link":"https:\/\/www.cinquiemesens.com\/en\/actualites\/confentreprenez-maison-violet.html","title":{"rendered":"Conf\u2019Entreprenez \u2013 Maison Violet"},"content":{"rendered":"

Whoever says new conf\u2019 Entreprenez, says new brand<\/a> of perfumes to (re)discover, meeting with an entrepreneur<\/a> and perfumes<\/a> To feel it! \u2728

<\/a>Anthony Toulemonde<\/a>, co-founder of the Maison VIOLET Parfums<\/a> He returned to his journey, the revival of this beautiful sleeping beauty, and transported us into the brand\u2019s olfactory universe through the various creations. All of them are signed by the talented <\/a>Nathalie Lorson<\/a> (Firmenich<\/a>)

In 2017, still on the ESP benches, the 3 students and friends Anthony, <\/a>Victorien Sirot<\/a> and <\/a>Paul Richardot<\/a> decide to relaunch the Violet brand, founded by Francois-Etienne VIOLET in 1827.

They are working with Nathalie on the modern reinterpretation of 3 of the highlights of the era: Pourpre d\u2019Automne, Sketch and Un Air d\u2019Apog\u00e9e.

Other creations will then be added (7 perfumes in total today):
\u2013 Tanagra, an ode to the purity and beauty of women (floral, soft, fresh);
\u2013 Nu\u00e9e Bleue (hesp\u00e9rides, creamy sandalwood, cedar);
\u2013 Compliment, a solar feel good (white flowers, 3 varieties of jasmine, tuberose, ylang ylang, orange blossom)
\u2013 Abyss, spiritual dimension (incense, cedar, palo santo, sandalwood, pepper)

It was also an opportunity to feel some hashtag #rawmaterials<\/a> present in these perfumes: absolute of violet flowers, absolute of tobacco, musk mousse, iris, nutmeg, sandalwood, palo santo (essential oil and Headspace).

In some creations, we find ingredients derived from technology. HeadSpace<\/a>. Thanks to a \u00abbell\u00bb that is placed above a body of odor, they will capture a scent and then evaluate it using chromatography. Thus, they have reconstructed the scent of a leather armchair from an old vintage sports car (used in Un Air d\u2019Apog\u00e9e) and the scent of palo santo, a controversial natural source (present in Ab\u00eeme, released last October).

A conference full of olfactory discoveries!
Thank you to\u00a0Aur\u00e9lie Jamin<\/a>\u00a0YPB | Young Professionals in Beauty<\/a>\u00a0for the summary of this\u00a0conference<\/a>\u00a0! \u2728\ud83d\udc4f\ud83c\udffb<\/p>","protected":false},"excerpt":{"rendered":"

Qui dit nouvelle conf\u2019 Entreprenez, dit nouvelle marque de parfums \u00e0 (re)d\u00e9couvrir, rencontre avec un entrepreneur et parfums \u00e0 sentir ! \u2728 Anthony Toulemonde, co-fondateur de la Maison VIOLET Parfums […]<\/p>\n","protected":false},"author":0,"featured_media":1841,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-1839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/comments?post=1839"}],"version-history":[{"count":1,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1839\/revisions"}],"predecessor-version":[{"id":1840,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1839\/revisions\/1840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media\/1841"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=1839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categories?post=1839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/tags?post=1839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}