{"id":1874,"date":"2024-12-19T10:18:14","date_gmt":"2024-12-19T09:18:14","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/?p=1874"},"modified":"2026-10-27T09:11:12","modified_gmt":"2026-10-27T08:11:12","slug":"olfactory-trends-2024","status":"publish","type":"post","link":"https:\/\/www.cinquiemesens.com\/en\/actualites\/les-tendances-olfactives-2024.html","title":{"rendered":"Aromatic trends 2024"},"content":{"rendered":"

What does the olfactory landscape of 2024 look like and how do we project ourselves into 2025? By analyzing the composition of the perfumes launched during the year, the qualitative and quantitative study of the olfactory market, and the results of the survey conducted among perfume enthusiasts, we have identified the trends that will shape the perfume landscape in 2025.\u00a0Cinqui\u00e8me Sens<\/strong>\u00a0provides landmarks and\u00a0insights<\/em>\u00a0in notes that are captivating. The in-house team of perfumers evaluated more than 250 perfumes in order to identify their olfactory family and their dominant facets for each of them. These data reveal six main trends.<\/p>\n\n\n\n

1 \u2013 The \u00ab\u00a0<\/strong>clean\u00a0<\/strong>\u00bbNote\", a reassuring bubble\u00a0<\/strong><\/p>\n\n\n\n

The expert\u2019s opinion\u00a0\u00a0<\/em>\u00a0<\/em><\/em><\/p>\n\n\n\n

\u00abUnder the term \u00abproprietary note,\u00bb we find comforting and enveloping notes that correspond to a need for cocooning. These notes are essentially white musks that, technically speaking, add softness and suppleness to a fragrance.\u00a0<\/p>\n\n\n\n

Today, these white musk accords assert their personality by adding touches of aldehydes, capable of translating the own character for a detergent effect. This aldehyde accord, transparently floral and white musk, is found in more and more perfumes.\u00bb\u00a0<\/p>\n\n\n\n

The emblematic perfume<\/em>\u00a0Acne Studio \u2013 Editions de Parfums Frederic Malle (perfumer: Suzy le Helley)<\/p>\n\n\n\n

To feel too<\/em>\u00a0Tilia \u2013 Marc-Antoine Barrois, L\u2019Eau P\u00e2le \u2013 Courr\u00e8ge, Gabrielle L\u2019Eau \u2013 Chanel\u2026<\/p>\n\n\n\n

2 \u2013 Floral category \u2013 fruity, the marriage that lasts<\/strong><\/p>\n\n\n\n

The expert\u2019s opinion:\u00a0<\/em><\/p>\n\n\n\n

\u00abThis category extends to both female and non-gendered plants. It is a winning combination \u2013 winning: the flowers and fruits go very well together because they balance each other out, complement each other, and harmonize. This strong trend has been around for several years and remains highly appreciated more than ever.\u00bb<\/p>\n\n\n\n

The rose trio, jasmine and orange blossom remain at the top in olfactory analyses.<\/p>\n\n\n\n

Continuing from 2023, peach and pear remain the most exploited fruits, followed by raspberry, while the trends for cherry and apple are gradually fading away.\u00a0<\/p>\n\n\n\n

Mangoes and coconut, possibly combined in a single agreement, are expected to be available in 2025.\u00a0\u00a0<\/p>\n\n\n\n

The emblematic perfume: Venus \u2013 Nina Ricci (perfumers: Nathalie Lorson, Olivier Cresp, Alexandra Monet)<\/em><\/em><\/p>\n\n\n\n

Also feel: Astral tuberose \u2013 Maison Crivelli, Palatine \u2013 Parfum de Marly, Million Gold for Her \u2013 Rabanne\u2026<\/em><\/em><\/p>\n\n\n\n

3 \u2013 The solar note, the call to escape\u00a0<\/strong><\/p>\n\n\n\n

The expert\u2019s opinion:\u00a0<\/em><\/p>\n\n\n\n

\u00abIn the current context, the solar note allows for dreaming and traveling in an instant to a deserted island to recharge. Hence their success. The solar notes are expressed through the use of salicylates, and in a floral and vanilla accord. They perfectly evoke monoi, frangipanier flower and tiar\u00e9.\u00bb\u00a0<\/p>\n\n\n\n

The emblematic perfume: A beautiful summer love \u2013 Parfum d\u2019Empire (perfumer: Marc-Antoine Corticchiato)<\/em><\/em><\/p>\n\n\n\n

Also feel: Sunkissed Godess \u2013 Kilian, Apom \u2013 MFK, Joyforia \u2013 Charlotte Tilbury\u2026<\/em><\/p>\n\n\n\n

4 \u2013 The pink bay, a sight that cannot go unnoticed<\/strong><\/p>\n\n\n\n

The expert\u2019s opinion:<\/em><\/p>\n\n\n\n

\u00abThis raw material has always been used in perfumery, notably in Dior\u2019s Bois d\u2019Argent or Flower by Kenzo. This fresh spice, sometimes abusively called \u00abrose pepper\u00bb, is also available in CO extract form.2\u00a0<\/sub>who signs a composition, for a sparkling flourish that is noticeable! This touch of freshness goes well with the incense\u00bb<\/p>\n\n\n\n

The emblematic perfume: New Look \u2013 Christian Dior (perfumer Francis Kurkdijan)\u00a0<\/em><\/p>\n\n\n\n

Also feel: Noir Encens \u2013 Infiniment Coty, 312 Saint Honor\u00e9 \u2013 BDK, Ame du c\u0153ur \u2013 Liquides Imaginaires\u00a0<\/em><\/p>\n\n\n\n

5 \u2013 Atypical agreements, temptations for gourmets\u00a0<\/strong><\/p>\n\n\n\n

The expert\u2019s opinion:<\/em><\/p>\n\n\n\n

\u00abThese technical notes on pyrazines mainly refer to grilled cereals such as steamed rice, but also to toasted pistachios, almonds or hazelnuts, or even a cake baked in the oven. They stand out from overly sweet treats and renew the notion of addiction.\u00bb\u00a0<\/p>\n\n\n\n

The emblematic perfume: Dilshad \u2013 Pierre Guillaume (perfumer: Pierre Guillaume)<\/em><\/p>\n\n\n\n

Also feel: Afternoon Delight \u2013 Replica<\/a>, Paddock \u2013 Herm\u00e8s, Frida\u2019s Thorn \u2013 Obvious<\/a>\u2026.<\/em><\/p>\n\n\n\n

6 \u2013 The Oud, revisited in a Western way\u00a0<\/strong><\/p>\n\n\n\n

The expert\u2019s opinion:\u00a0<\/em><\/p>\n\n\n\n

\u00ab Initially, the West struggled to accept this very connotative note of the \u00abMiddle East\u00bb. The oud then entered into woodwind-like compositions \u2013 oriental ones, where it imposed its overwhelming power. Gradually, consumers got used to its character and began to enjoy it. This material has been tamed and Westernized. The East and the West meet in compositions where the oud now combines with citrus fruits, flowers, and other woods\u2026\u00bb\u00a0\u00a0\u00a0<\/p>\n\n\n\n

The emblematic perfume: Oud Alezan \u2013 Herm\u00e8s<\/a> (perfumer Christine Nagel)<\/em><\/p>\n\n\n\n

Also feel: East \u2013 Akro, Song of Oud \u2013 Ajmal<\/a>, Oud for Greatness neo \u2013 Initio private perfumes<\/a>\u2026\u00a0<\/em><\/p>\n\n\n\n

Reminder of the methodology:\u00a0<\/strong><\/p>\n\n\n\n

Cinqui\u00e8me Sens\u2019s in-house team of perfumers evaluates each fragrance on a touch and evolution basis after 6 hours. This analysis allows for the classification of fragrances according to their family and facets and for the clarification of the top, heart and base notes. If necessary, a second evaluation takes place. In 2024, approximately 250 fragrances were subjected to this olfactory and statistical study.\u00a0\u00a0<\/p>\n\n\n\n

NB: The notes detected do not necessarily correspond to those claimed by the brand communication. As every year, Cinqui\u00e8me Sens holds training sessions that allow for a detailed and olfactory approach to these market developments. They are intended for professionals who wish to acquire a thorough understanding of the most prevalent notes on the market and contextualize them in accordance with the marketing concepts of perfumes.<\/p>\n\n\n\n

And for more information, book now<\/a> a discovery session for your team <\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Illustration of the main perfume launches in 2024<\/p>","protected":false},"author":1,"featured_media":1876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-1874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyses-tendances"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/comments?post=1874"}],"version-history":[{"count":1,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1874\/revisions"}],"predecessor-version":[{"id":1875,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1874\/revisions\/1875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media\/1876"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=1874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categories?post=1874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/tags?post=1874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}