{"id":1954,"date":"2025-10-22T13:27:43","date_gmt":"2025-10-22T11:27:43","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/?p=1954"},"modified":"2026-10-28T15:14:32","modified_gmt":"2026-10-28T14:14:32","slug":"team-building-perfume","status":"publish","type":"post","link":"https:\/\/www.cinquiemesens.com\/en\/actualites\/team-building-parfum.html","title":{"rendered":"Team building, client events and VIPs: how perfume can serve your brand"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Through its tailor-made olfactory animations, Cinqui\u00e8me Sens assists companies in the creation of unique sensory events. Whether for a corporate activation, a team building session, a product launch or a loyalty program, fragrance serves as a vehicle for emotion and differentiation, allowing you to create an intense and privileged moment with your employees, customers and all those who matter to your brand. A look back at three inspiring collaborations with Flying Blue, Swatch and Audi.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-le-parfum-comme-experience-de-marque\"><strong>Perfume as a brand experience<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For more than 40 years, Cinqui\u00e8me Sens has put its expertise at the service of brands that want to stand out through emotion and olfactory memory. Our workshops are designed as true immersive experiences, where smell becomes a powerful tool for communication and activation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organized as team building events, press events or public entertainment, our workshops adapt to each objective, each target group and each universe. Through an introduction to olfaction, the discovery of raw materials or the creation of personalized perfumes, we offer participants more than just an activity: a souvenir, a signature and a story to tell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-flying-blue-offrir-un-souvenir-parfume-pour-les-20-ans-du-programme\"><strong>Flying Blue: offering a scented souvenir to mark the 20th anniversary of the program<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To mark the 20th anniversary of its loyalty program, Flying Blue wanted to thank its best customers at an exceptional private event. To make a lasting impression, Cinqui\u00e8me Sens conceived a large-format event themed around perfume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During this evening, more than 120 guests were invited to create their own fragrance, guided by our perfumers, based on each person\u2019s sensitivity and their relationship with travel. The ambition: to offer a bespoke creation that reflects the evening\u2019s atmosphere and can be kept as a personal and symbolic gift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This moment enabled the creation of a strong emotional bond between the brand and its customers, by enhancing their loyalty through an elegant and memorable sensory experience. Each participant left with a personalized fragrance, designed as a nod to the world of travel and distinction.<\/p>\n\n\n\n<div id=\"reel-embed\" style=\"display: flex; justify-content: center; margin: 30px 0;\">\n  <blockquote class=\"instagram-media is-layout-flow wp-block-quote-is-layout-flow\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DMfOuzoo-i3\/?utm_source=ig_web_button_share_sheet\" data-instgrm-version=\"14\" style=\"background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin:1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  <\/blockquote>\n  <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-swatch-un-lancement-presse-a-la-hauteur-de-la-collection\"><strong>Swatch: a press launch on par with the collection<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To unveil its new floral watch collection \u00abBlossom Time\u00bb, Swatch wanted to create an immersive event for the fashion press and lifestyle influencers. The challenge: to bring the floral universe of the collection to life through an original and high-quality animation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Welcomed in our space at the foot of the Eiffel Tower, the guests discovered a perfume creation workshop specially designed around the four flagship flowers of the collection: magnolia, crocus, camellia and gerbera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accompanied by our team, the participants were able to reconstruct their own olfactory interpretation of one of these flowers using carefully selected facets. A bespoke booklet in Swatch colors, meticulous floral scenography, and a friendly atmosphere all reinforced the emotional impact of this press event with significant added value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each guest left with their own fragrant creation, a sensory reflection of a poetic watch collection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div id=\"reel-embed-2\" style=\"display: flex; justify-content: center; margin: 30px 0;\">\n  <blockquote class=\"instagram-media is-layout-flow wp-block-quote-is-layout-flow\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DHNpCsZogNx\/?utm_source=ig_web_button_share_sheet\" data-instgrm-version=\"14\" style=\"background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin:1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  <\/blockquote>\n  <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-audi-sublimer-un-lancement-produit-par-une-animation-sensorielle\"><strong>Audi: Sublimating a product launch through sensory animation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To launch its new model Q5, the Audi dealership in Chartres organized an event evening for its loyal customers. The goal: to offer a high-end and memorable experience, in harmony with the brand\u2019s universe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the private seminar rooms of a hotel, Cinqui\u00e8me Sens has set up an ongoing perfume creation workshop. During the evening, each participant was invited to create their own fragrance using a perfume organ and personalized advice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An event that helped create an elegant, refined and warm atmosphere, allowing customers to take ownership of the evening through an interactive and unique activity. Each of them was then invited to come and collect their fragrance at the concession store, to prolong the evening and the customer experience.\u00a0<\/p>\n\n\n\n<div id=\"reel-embed-3\" style=\"display: flex; justify-content: center; margin: 30px 0;\">\n  <blockquote class=\"instagram-media is-layout-flow wp-block-quote-is-layout-flow\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DMZt5svInv_\/?utm_source=ig_web_button_share_sheet\" data-instgrm-version=\"14\" style=\"background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin:1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n  <\/blockquote>\n  <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-l-emotion-olfactive-au-service-de-votre-marque\"><strong>Olfactory emotion at the service of your brand<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Three examples that illustrate Cinqui\u00e8me Sens\u2019 ability to create bespoke olfactory experiences, at the intersection of creativity, expertise and event management. Whether it\u2019s to retain customers, seduce them or leave a lasting impression, fragrance becomes a powerful medium for telling a story and embodying a brand\u2019s values.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our team adapts to each project and each problem: event format, number of participants, theme, logistics, visual supports or set design\u2026 Every detail is thought out to guarantee a quality experience and consistency with your brand identity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vous-souhaitez-organiser-un-atelier-olfactif-pour-vos-clients-ou-collaborateurs\"><strong>Do you want to organize an olfactory workshop for your clients or employees?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cinqui\u00e8me Sens assists you in the conception and execution of your bespoke event.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discover our offer dedicated to professionals:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-cinqui-me-sens wp-block-embed-cinqui-me-sens\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content is-layout-flow wp-block-quote-is-layout-flow\" data-secret=\"5HmDJNrFfw\"><a href=\"https:\/\/www.cinquiemesens.com\/en\/workshop\/team-building\/\">Creative Team Building<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abCreative Team Building\u00bb \u2014 Cinqui\u00e8me Sens\" src=\"https:\/\/www.cinquiemesens.com\/professionnels\/team-building-creatif\/embed\/#?secret=hOLjJnM5rn#?secret=5HmDJNrFfw\" data-secret=\"5HmDJNrFfw\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u00c0 travers ses animations olfactives sur-mesure, Cinqui\u00e8me Sens accompagne les entreprises dans la conception d\u2019\u00e9v\u00e9nements sensoriels in\u00e9dits. Que ce soit pour une activation RP, une s\u00e9ance de team building, un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-1954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-et-culture-olfactive"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/comments?post=1954"}],"version-history":[{"count":2,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1954\/revisions"}],"predecessor-version":[{"id":2502,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1954\/revisions\/2502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media\/1956"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=1954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categories?post=1954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/tags?post=1954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}