{"id":1957,"date":"2025-08-29T11:16:47","date_gmt":"2025-08-29T09:16:47","guid":{"rendered":"https:\/\/www.cinquiemesens.com\/?p=1957"},"modified":"2026-10-28T15:12:48","modified_gmt":"2026-10-28T14:12:48","slug":"what-an-olfactory-signature-is-and-why-create-your-own","status":"publish","type":"post","link":"https:\/\/www.cinquiemesens.com\/en\/actualites\/quest-ce-quune-signature-olfactive-et-pourquoi-creer-la-sienne.html","title":{"rendered":"What is an olfactory signature and why create your own?"},"content":{"rendered":"<!-- D\u00e9but Table des Mati\u00e8res (avec styles inclus) -->\n<style>\n  \/* Styles pour Table des Mati\u00e8res *\/\n  .toc-cs-block {\n    background-color: #ffffff;\n    padding: 20px 25px;\n    margin-top: 20px;\n    margin-bottom: 30px;\n    border-left: 5px solid #b02507;\n    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);\n    border-radius: 4px;\n    color: #000000;\n  }\n  .toc-cs-block h3 { \/* Ou h4 si c'est plus appropri\u00e9 dans votre structure *\/\n    margin-top: 0;\n    margin-bottom: 15px;\n    font-weight: bold;\n    color: #000000;\n  }\n  .toc-cs-block ul {\n    list-style: none;\n    padding-left: 0;\n    margin-bottom: 0;\n  }\n  .toc-cs-block li {\n    margin-bottom: 10px;\n  }\n   .toc-cs-block li:last-child {\n      margin-bottom: 0;\n    }\n  .toc-cs-block a {\n    text-decoration: none;\n    color: #000000;\n    transition: color 0.2s ease;\n  }\n  .toc-cs-block a:hover,\n  .toc-cs-block a:focus {\n    color: #b02507;\n    text-decoration: underline;\n  }\n  \/* Fin Styles TOC *\/\n<\/style>\n<div class=\"toc-cs-block\">\n  <h3 class=\"wp-block-heading\">Summary<\/h3>\n  <ul class=\"wp-block-list\">\n    <li><a href=\"#h-qu-est-ce-qu-une-signature-olfactive\">What is an olfactory signature?<\/a><\/li>\n    <li><a href=\"#h-pourquoi-creer-une-signature-olfactive-pour-sa-marque\">Why create an olfactory signature for your brand?<\/a><\/li>\n    <li><a href=\"#h-quels-parfums-pour-quelle-identite-de-marque-inspirations-par-univers\">Which perfumes for which brand identity? Inspirations by universe<\/a><\/li>\n    <li><a href=\"#exemples-signatures-olfactives\">Inspiring examples of emblematic olfactory signatures<\/a><\/li>\n    <li><a href=\"#5-%C3%A9tapes-signature\">5-step method for choosing your signature olfactory<\/a><\/li>\n  <\/ul>\n<\/div>\n<!-- Fin Table des Mati\u00e8res -->\n\n\n\n<p class=\"wp-block-paragraph\" id=\"isPasted\"><strong>And what if your brand could be recognized with your eyes closed?<\/strong> In a world saturated with images, sounds and messages, the quest for authenticity, differentiation and meaning has become a major challenge for brands.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And in this ocean of stimuli, in order to continue to exist or to succeed in emerging, one dimension remains too often under-exploited: the sense of smell. Yet, among the most powerful sensory levers, the sense of smell stands out particularly for its ability to create emotion, by tapping into our unconscious and our most buried memories.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"309\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2025\/08\/signature-olfactive-gif-1-1-kwR77x.gif\" alt=\"a woman in a shop that smells good\" class=\"wp-image-1958\" style=\"width:433px;height:auto\"><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This is where the olfactory signature comes into play. A true olfactory DNA, it does not merely perfume a place; it tells a story, embodies values, and is part of a long-term strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article invites you to explore what an olfactory signature really entails, why it constitutes a highly valuable marketing tool, how it is constructed, and how Cinqui\u00e8me Sens can support you in this unique process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-qu-est-ce-qu-une-signature-olfactive\">What is an olfactory signature?<\/h2>\n\n\n\n<style>\n  .bloc-signature-olfactive {\n    background-color: #ffffff; \/* Fond blanc *\/\n    padding: 25px; \/* Espace int\u00e9rieur *\/\n    margin-top: 20px; \/* Marge en haut *\/\n    margin-bottom: 30px; \/* Marge en bas *\/\n    border-left: 5px solid #b02507; \/* Bordure lat\u00e9rale couleur accent *\/\n    box-shadow: 0 6px 18px rgba(176, 37, 7, 0.25); \/* Ombre color\u00e9e accentu\u00e9e *\/\n    border-radius: 4px; \/* Coins l\u00e9g\u00e8rement arrondis *\/\n    color: #000000; \/* Couleur du texte par d\u00e9faut (noir) *\/\n    display: flex; \/* Flexbox pour aligner ic\u00f4ne et contenu *\/\n    align-items: flex-start; \/* Alignement en haut *\/\n    gap: 20px; \/* Espace entre l'ic\u00f4ne et le texte *\/\n  }\n  \n  .bloc-signature-olfactive .icone {\n    flex-shrink: 0; \/* Emp\u00eache l'ic\u00f4ne de r\u00e9tr\u00e9cir *\/\n    font-size: 32px; \/* Taille de l'ic\u00f4ne *\/\n    color: #b02507; \/* Couleur assortie \u00e0 la bordure *\/\n  }\n  \n  .bloc-signature-olfactive .contenu {\n    flex: 1; \/* Le contenu prend l'espace restant *\/\n  }\n  \n  .bloc-signature-olfactive p {\n    margin-top: 0;\n    margin-bottom: 0; \/* Pas de marge en bas pour ce paragraphe unique *\/\n    line-height: 1.6; \/* Meilleure lisibilit\u00e9 *\/\n  }\n<\/style>\n\n<div class=\"bloc-signature-olfactive\">\n  <div class=\"icone\">\ud83d\udca1<\/div>\n  <div class=\"contenu\">\n    <p class=\"wp-block-paragraph\">An olfactory signature is an exclusive fragrance designed specifically for a company. It is developed based on a strategic brief, in close connection with the company\u2019s identity, values, and emotional aspirations, but also, of course, with its commercial objectives.<\/p>\n  <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike generic ambient scents, which are often standardized and used interchangeably, the olfactory signature is unique. It is part of a deep branding strategy: it becomes a sensory imprint, a memory marker associated with a specific universe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It should not be confused with a personal fragrance, which a brand could launch in the world of textiles or jewelry, for example. Here, creation is collective, strategic, and designed to create a multisensory coherence in the long term, in all touchpoints: boutiques, events, interiors, offices, products\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pourquoi-creer-une-signature-olfactive-pour-sa-marque\">Why create an olfactory signature for your brand?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"isPasted\">Creating your olfactory signature is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strengthening immediate recognition<\/strong> thanks to the sense of smell, an extremely powerful emotional and memory-forming vector that appeals to everyone\u2019s unconscious mind.<\/li>\n\n\n\n<li><strong>Differentiating from the competition<\/strong> with a unique sensory experience, tailored to your needs.<\/li>\n\n\n\n<li><strong>Creating a strong emotional anchor<\/strong> The scent evokes an intimate, almost instinctive connection with the customer.<\/li>\n\n\n\n<li><strong>Structuring and completing a coherent brand territory<\/strong> by adding a unique olfactory dimension to the existing visual, sound and textual universe.<\/li>\n\n\n\n<li><strong>Engaging and retaining employees<\/strong> through a global and immersive sensory experience.<\/li>\n\n\n\n<li><strong>Valuing an intangible asset<\/strong> original and non-copyable, which can be the subject of an official filing.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In a context where consumers are seeking meaning and experiences, olfaction can therefore become a strategic avenue, allowing for the building of a lasting relationship with their clientele.\u00a0<\/p>\n\n\n\n<style>\n  .bloc-reglementation-cs {\n    background-color: #ffffff; \/* Fond blanc *\/\n    padding: 25px; \/* Espace int\u00e9rieur *\/\n    margin-top: 20px; \/* Marge en haut *\/\n    margin-bottom: 30px; \/* Marge en bas *\/\n    border-left: 5px solid #b02507; \/* Bordure lat\u00e9rale couleur accent *\/\n    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.15); \/* Ombre l\u00e9g\u00e8re *\/\n    border-radius: 4px; \/* Coins l\u00e9g\u00e8rement arrondis *\/\n    color: #000000; \/* Couleur du texte par d\u00e9faut (noir) *\/\n  }\n  .bloc-reglementation-cs p {\n    margin-top: 0;\n    margin-bottom: 20px; \/* Espace entre le texte et le bouton *\/\n    line-height: 1.6; \/* Meilleure lisibilit\u00e9 *\/\n  }\n  .bouton-reglementation-cs {\n    display: inline-block; \/* Comportement de bloc mais en ligne *\/\n    background-color: #b02507; \/* Couleur de fond du bouton *\/\n    color: #ffffff !important; \/* Couleur du texte du bouton (blanc), !important pour forcer si le th\u00e8me interf\u00e8re *\/\n    padding: 12px 24px; \/* Espace int\u00e9rieur du bouton *\/\n    text-decoration: none; \/* Pas de soulignement *\/\n    font-weight: bold; \/* Texte en gras *\/\n    border-radius: 5px; \/* Coins arrondis *\/\n    text-align: center; \/* Centrage du texte *\/\n    transition: background-color 0.3s ease, transform 0.2s ease; \/* Animation douce au survol *\/\n    border: none; \/* Pas de bordure par d\u00e9faut *\/\n    cursor: pointer; \/* Curseur main *\/\n  }\n  .bouton-reglementation-cs:hover,\n  .bouton-reglementation-cs:focus {\n    background-color: #8e1e05; \/* Couleur l\u00e9g\u00e8rement plus fonc\u00e9e au survol\/focus *\/\n    color: #ffffff !important; \/* Garder le texte en blanc *\/\n    text-decoration: none; \/* S'assurer qu'il n'y a pas de soulignement *\/\n    transform: translateY(-2px); \/* Petit effet de soul\u00e8vement *\/\n    box-shadow: 0 2px 5px rgba(0,0,0,0.2); \/* Ombre discr\u00e8te au survol *\/\n  }\n<\/style>\n<div class=\"bloc-reglementation-cs\">\n  <p class=\"wp-block-paragraph\">\n    Do you want to learn more about olfactory marketing? Discover how scents can sometimes lead you by the nose and can be a powerful tool for your business with Cinqui\u00e8me Sens\u2019s Olfactory Marketing training.\n  <\/p>\n  <a href=\"https:\/\/www.cinquiemesens.com\/en\/training\/olfactory-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"bouton-reglementation-cs\">\n    I am discovering Cinqui\u00e8me Sens\u2019s Olfactory Marketing training\n  <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quels-parfums-pour-quelle-identite-de-marque-inspirations-par-univers\">Which perfumes for which brand identity? Inspirations by universe<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"isPasted\">Creating an olfactory signature is much more than choosing a beautiful scent. It is translating an identity, a vision, and a unique emotion. Each olfactory note conveys a message, and each facet evokes an emotional resonance. By its very nature, a fragrance has a strong emotional impact. The essential question is therefore: does this impact faithfully reflect the values of your company?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the various notes of head, heart and base, an olfactory signature is articulated around 19 facets that allow for the creation of a true sensory discourse. A hespirid facet will evoke dynamism and freshness, a musky facet will suggest comfort and closeness, while a woody base will express solidity and authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, there will never be a matter of choosing at random or applying a pre-existing solution: each signature is a bespoke creation. It results from a subtle balance between different facets chosen to reflect \u2014 and sometimes even reveal \u2014 the fundamental dimensions of the brand: its aspirations, its territory, its clientele, its imagination. Thus, two companies from the same sector of activity could have two fundamentally different signatures, each representing the history, positioning or values of the brand.<\/p>\n\n\n\n<style>\n  .bloc-reglementation-cs {\n    background-color: #ffffff; \/* Fond blanc *\/\n    padding: 25px; \/* Espace int\u00e9rieur *\/\n    margin-top: 20px; \/* Marge en haut *\/\n    margin-bottom: 30px; \/* Marge en bas *\/\n    border-left: 5px solid #b02507; \/* Bordure lat\u00e9rale couleur accent *\/\n    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.15); \/* Ombre l\u00e9g\u00e8re *\/\n    border-radius: 4px; \/* Coins l\u00e9g\u00e8rement arrondis *\/\n    color: #000000; \/* Couleur du texte par d\u00e9faut (noir) *\/\n  }\n  .bloc-reglementation-cs p {\n    margin-top: 0;\n    margin-bottom: 20px; \/* Espace entre le texte et le bouton *\/\n    line-height: 1.6; \/* Meilleure lisibilit\u00e9 *\/\n  }\n  .bouton-reglementation-cs {\n    display: inline-block; \/* Comportement de bloc mais en ligne *\/\n    background-color: #b02507; \/* Couleur de fond du bouton *\/\n    color: #ffffff !important; \/* Couleur du texte du bouton (blanc), !important pour forcer si le th\u00e8me interf\u00e8re *\/\n    padding: 12px 24px; \/* Espace int\u00e9rieur du bouton *\/\n    text-decoration: none; \/* Pas de soulignement *\/\n    font-weight: bold; \/* Texte en gras *\/\n    border-radius: 5px; \/* Coins arrondis *\/\n    text-align: center; \/* Centrage du texte *\/\n    transition: background-color 0.3s ease, transform 0.2s ease; \/* Animation douce au survol *\/\n    border: none; \/* Pas de bordure par d\u00e9faut *\/\n    cursor: pointer; \/* Curseur main *\/\n  }\n  .bouton-reglementation-cs:hover,\n  .bouton-reglementation-cs:focus {\n    background-color: #8e1e05; \/* Couleur l\u00e9g\u00e8rement plus fonc\u00e9e au survol\/focus *\/\n    color: #ffffff !important; \/* Garder le texte en blanc *\/\n    text-decoration: none; \/* S'assurer qu'il n'y a pas de soulignement *\/\n    transform: translateY(-2px); \/* Petit effet de soul\u00e8vement *\/\n    box-shadow: 0 2px 5px rgba(0,0,0,0.2); \/* Ombre discr\u00e8te au survol *\/\n  }\n<\/style>\n<div class=\"bloc-reglementation-cs\">\n  <p class=\"wp-block-paragraph\">\n    This craftsmanship, which relies as much on intuition as on strategy, is part of a rigorous olfactory design approach, at the intersection of sensory storytelling and branding. To learn more about creating perfume, discover the Stylist Olfactive\u00b7ve training.\n  <\/p>\n  <a href=\"https:\/\/www.cinquiemesens.com\/en\/training\/olfactory-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"bouton-reglementation-cs\">\n    I am discovering the Olfactory Stylist training course at Cinqui\u00e8me Sens\n  <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"isPasted\">Inspiring examples of emblematic olfactory signatures<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Singapore Airlines \u2013 <em>Batik Flora<\/em><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex wp-container-core-columns-is-layout-7387b849\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Batik Flora by Singapore Airlines\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/75D502GIAAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Singapore Airlines has developed an exclusive olfactory signature, named Batik Flora, in collaboration with the Singaporean house Scent by SIX. Inspired by the airline\u2019s iconic batik pattern, it combines six typical flowers from Southeast Asia, including the White Kopsia and Aquatic Ginger. Used on board and in the lounges, it evokes a sense of freshness, elegance, and warm hospitality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fresh floral facet expresses tenderness and hospitality, the green and watery note translates to a sense of rootedness in the tropical nature, and the soft musks ensure a sense of comfort and modernity. This signature embodies Singapore Airlines\u2019 promise: to offer a refined and memorable experience rooted in its cultural heritage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EasyGym \u2013 <em>Fresh Towel<\/em><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2025\/08\/510ae759-e85c-4f3c-ba0a-c5b2a1bcaa1c-1-zJYNQe.png\" alt=\"the scents implemented in the easy gym gyms (clean, flowers and wood)\" class=\"wp-image-1959\" style=\"width:396px;height:auto\"><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">For EasyGym (the EasyJet group), Cinqui\u00e8me Sens designed several creative tracks before the Fresh Towel agreement was finalized. This combination of a clean and ozone-like note with fresh flowers, enveloping white musk, and a soft wood base and ambroxan creates a unique and refreshing atmosphere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The final agreement expresses a toned and modern atmosphere (ozone, heather in the touch), but also reassuring and comfortable (moss, woodsy). It perfectly reflects the identity of EasyGym: an urban, mixed, fun and accessible gym, where the experience must remain fresh, energizing and inclusive, in line with the predominantly female clientele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zenith \u2013 <em>A world of stars<\/em><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/www.cinquiemesens.com\/wp-content\/uploads\/2025\/08\/9fe2be60-ec9d-4466-b32b-c584ca1936f6-1-h0Qb3h.png\" alt=\"a watch shop in the background has a spoonful of carrot seeds in front and a small candle with wax.\" class=\"wp-image-1960\" style=\"width:392px;height:auto\"><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The Swiss watchmaker Zenith wanted an olfactory signature that was faithful to its universe of luxury, precision and innovation. The heart of the fragrance is based on powdery and milky woods, combined with white musks for comfort, while an aldehyde touch brings modernity and sophistication. The carrot seed, elegant and unique, emphasizes the artisanal authenticity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The overall accord thus expresses the reliability and anchoring sought in the woody notes, the elevation and elegance through the powdery dimension, and finally the vision towards the future thanks to discreet but striking aldehydes. This olfactory construction perfectly reflects the spirit of Zenith: a historic manufactory rooted in its heritage, yet resolutely focused on innovation and the star that guides it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"isPasted\">How to choose your signature olfactory? A strategic method in 5 steps<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The creation of an olfactory signature is part of a genuine co-creation process, structured around the following stages:<\/p>\n\n\n\n<style>\n  .processus-signature-container {\n    position: relative;\n    max-width: 1000px;\n    margin: 0 auto;\n    padding: 40px 20px;\n  }\n  \n  .timeline-line {\n    position: absolute;\n    left: 50%;\n    top: 0;\n    bottom: 0;\n    width: 4px;\n    background-color: rgba(176, 37, 7, 0.2);\n    transform: translateX(-50%);\n  }\n  \n  .timeline-progress {\n    position: absolute;\n    left: 50%;\n    top: 0;\n    width: 4px;\n    height: 0%;\n    background-color: #b02507;\n    transform: translateX(-50%);\n    transition: height 0.5s ease-out;\n  }\n  \n  .etape-bloc {\n    background-color: #ffffff;\n    padding: 25px;\n    margin-top: 20px;\n    margin-bottom: 30px;\n    border-left: 5px solid #b02507;\n    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.15);\n    border-radius: 4px;\n    color: #000000;\n    position: relative;\n    width: 45%;\n    opacity: 0.4;\n    transform: translateY(30px);\n    transition: all 0.6s ease;\n  }\n  \n  .etape-bloc.visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n  \n  .etape-bloc.left {\n    margin-left: 0;\n    margin-right: auto;\n  }\n  \n  .etape-bloc.right {\n    margin-left: auto;\n    margin-right: 0;\n    border-left: none;\n    border-right: 5px solid #b02507;\n  }\n  \n  .etape-header {\n    display: flex;\n    align-items: center;\n    gap: 15px;\n    margin-bottom: 15px;\n  }\n  \n  .etape-emoji {\n    font-size: 32px;\n    flex-shrink: 0;\n  }\n  \n  .etape-title {\n    font-weight: bold;\n    font-size: 18px;\n    margin: 0;\n    color: #b02507;\n  }\n  \n  .etape-bloc p {\n    margin-top: 0;\n    margin-bottom: 0;\n    line-height: 1.6;\n  }\n  \n  .timeline-dot {\n    position: absolute;\n    left: 50%;\n    top: 50px;\n    width: 16px;\n    height: 16px;\n    background-color: #b02507;\n    border: 4px solid #ffffff;\n    border-radius: 50%;\n    transform: translateX(-50%);\n    box-shadow: 0 2px 8px rgba(176, 37, 7, 0.3);\n    opacity: 0;\n    transition: opacity 0.6s ease 0.3s;\n  }\n  \n  .etape-numero {\n    background-color: #b02507;\n    color: #ffffff;\n    font-size: 12px;\n    font-weight: bold;\n    padding: 4px 8px;\n    border-radius: 12px;\n    margin-right: 10px;\n    flex-shrink: 0;\n  }\n  \n  .etape-bloc.visible + .timeline-dot,\n  .etape-bloc.visible .timeline-dot {\n    opacity: 1;\n  }\n  \n  @media (max-width: 768px) {\n    .etape-bloc {\n      width: 100%;\n      margin-left: 0 !important;\n      margin-right: 0 !important;\n      border-left: 5px solid #b02507 !important;\n      border-right: none !important;\n    }\n    \n    .timeline-line,\n    .timeline-progress,\n    .timeline-dot {\n      display: none;\n    }\n  }\n<\/style>\n\n<div class=\"processus-signature-container\">\n  <div class=\"timeline-line\"><\/div>\n  <div class=\"timeline-progress\" id=\"timelineProgress\"><\/div>\n  \n  <div class=\"etape-bloc left\" data-step=\"1\">\n    <div class=\"etape-header\">\n      <div class=\"etape-numero\">STEP 1<\/div>\n      <div class=\"etape-emoji\">\ud83c\udfaf<\/div>\n      <h3 class=\"etape-title wp-block-heading\">The brief<\/h3>\n    <\/div>\n    <p class=\"wp-block-paragraph\">Strategic framing with the marketing or branding department: what values should the brand express, for which target audiences, what desired emotion, in which distribution channels?<\/p>\n  <\/div>\n  <div class=\"timeline-dot\"><\/div>\n  \n  <div class=\"etape-bloc right\" data-step=\"2\">\n    <div class=\"etape-header\">\n      <div class=\"etape-numero\">STEP 2<\/div>\n      <div class=\"etape-emoji\">\ud83c\udfa8<\/div>\n      <h3 class=\"etape-title wp-block-heading\">Sensory exploration<\/h3>\n    <\/div>\n    <p class=\"wp-block-paragraph\">Moodboards, trial agreements, visual and olfactory inspirations\u2026: a perfumer, or olfactory stylist, immerses himself in the brand\u2019s universe to propose initial fragrance concepts.<\/p>\n  <\/div>\n  <div class=\"timeline-dot\"><\/div>\n  \n  <div class=\"etape-bloc left\" data-step=\"3\">\n    <div class=\"etape-header\">\n      <div class=\"etape-numero\">STEP 3<\/div>\n      <div class=\"etape-emoji\">\ud83d\udd2c<\/div>\n      <h3 class=\"etape-title wp-block-heading\">Tests and adjustments<\/h3>\n    <\/div>\n    <p class=\"wp-block-paragraph\">On-site evaluation, with the employees, a customer panel\u2026 The fragrances are tested and adjusted to be proposed to the brand\u2019s management.<\/p>\n  <\/div>\n  <div class=\"timeline-dot\"><\/div>\n  \n  <div class=\"etape-bloc right\" data-step=\"4\">\n    <div class=\"etape-header\">\n      <div class=\"etape-numero\">STEP 4<\/div>\n      <div class=\"etape-emoji\">\u2705<\/div>\n      <h3 class=\"etape-title wp-block-heading\">Final validation<\/h3>\n    <\/div>\n    <p class=\"wp-block-paragraph\">Presentation and selection of the signature, choice of dissemination media, deployment strategy\u2026 The olfactory signature, once validated, is ready to be deployed in the field.<\/p>\n  <\/div>\n  <div class=\"timeline-dot\"><\/div>\n  \n  <div class=\"etape-bloc left\" data-step=\"5\">\n    <div class=\"etape-header\">\n      <div class=\"etape-numero\">STEP 5<\/div>\n      <div class=\"etape-emoji\">\ud83d\ude80<\/div>\n      <h3 class=\"etape-title wp-block-heading\">Accompanying the deployment<\/h3>\n    <\/div>\n    <p class=\"wp-block-paragraph\">Internal training, mediation tools, and multi-sensory consistency with the other dimensions of the brand: an olfactory signature that forms part of the brand\u2019s deep identity; it is essential that it is presented and explained to all employees.<\/p>\n  <\/div>\n  <div class=\"timeline-dot\"><\/div>\n<\/div>\n\n<script>\ndocument.addEventListener('DOMContentLoaded', function() {\n  const etapes = document.querySelectorAll('.etape-bloc');\n  const timelineProgress = document.getElementById('timelineProgress');\n  const container = document.querySelector('.processus-signature-container');\n  \n  const observerOptions = {\n    root: null,\n    rootMargin: '0px 0px -50px 0px',\n    threshold: 0.3\n  };\n  \n  let visibleSteps = 0;\n  const totalSteps = etapes.length;\n  \n  const observer = new IntersectionObserver((entries) => {\n    entries.forEach(entry => {\n      if (entry.isIntersecting) {\n        entry.target.classList.add('visible');\n        visibleSteps++;\n      } else {\n        if (entry.target.classList.contains('visible')) {\n          entry.target.classList.remove('visible');\n          visibleSteps--;\n        }\n      }\n    });\n    \n    \/\/ Mise \u00e0 jour de la ligne de progression\n    const progressPercent = (visibleSteps \/ totalSteps) * 100;\n    timelineProgress.style.height = progressPercent + '%';\n  }, observerOptions);\n  \n  etapes.forEach(etape => {\n    observer.observe(etape);\n  });\n});\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"isPasted\">Invisible but impactful, the olfactory signature acts at the most intimate level of perception. It cannot be seen, it cannot be heard\u2026 but it leaves an indelible mark on memory. It embodies the added soul that visionary brands seek to achieve, eager to take a step forward.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a world where everything is similar, perfuming yourself with a unique identity can make all the difference. So, why not take the opportunity to create your own signature olfactory?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Sommaire Qu&#8217;est-ce qu&#8217;une signature olfactive ? Pourquoi cr\u00e9er une signature olfactive pour sa marque ? Quels parfums pour quelle identit\u00e9 de marque ? Inspirations par univers Exemples inspirants de signatures [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[104],"tags":[],"class_list":["post-1957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude-de-cas"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/comments?post=1957"}],"version-history":[{"count":3,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1957\/revisions"}],"predecessor-version":[{"id":2501,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/posts\/1957\/revisions\/2501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media\/1962"}],"wp:attachment":[{"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/media?parent=1957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/categories?post=1957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cinquiemesens.com\/en\/wp-json\/wp\/v2\/tags?post=1957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}