From the idea to the product

Presentation of the key steps in developing a fragrance, from the idea to the bottle


  • Understand the role of marketing for the company’s competitiveness in its market.
  • Master the key steps of development from the idea to the finished product, and the conditions of success.
  • Acquire the language of business partners and know how to find them.
  • Validate the feasibility of a project in terms of product positioning, planning and budget.


  • Managers and employees not experts in marketing (sales teams, technicals, communication ...) wishing to acquire a global vision of the marketing approach.
  • Passionate Creators project leaders



  • Theory:
  • Definition of Marketing.
  • Presentation of five key stages of marketing: Study, strategy, development, operational, control.
  • Content of the Planning and the Budget.
  • Essential concepts of cosmetics regulations.
  • Practice:
  • Association between concept / packaging / odor.
  • Work on an olfactory brief.
  • Concrete example of a perfume launch.


Calendar's dates indicate courses for persons wishing to attend training in French group lessons.
For English courses in private or in-company group lessons, please contact us to require a custom quote.

Where Date Duration Inscription
PARIS 31 May 2018 1 day Register
PARIS 25 Sep. 2018 1 day Register
GRASSE 15 March 2018 1 day Register
GRASSE 20 November 2018 1 day Register