Olfactive Trends

Study of trends in last 3 years

OBJECTIVES

  • Discover new trends olfactory marketing and market
  • Yearly update of language for describing perfumes
  • Find ideas for an upcoming launch

PROFILES

  • Anyone wishing to update their knowledge of the market
  • Marketing teams, sales and training

TOOLS

  • 1 Olfactorium®
  • 1 Workbook

PRICES

PROGRAM

  • Evolution of the olfactory pyramid through time
  • Overview of market: trends olfactory synthesis past 3 years and trendy raw materials
  • Marketing concept (positioning, target, etc ...)
  • Major recent launches and key success factors
  • Major trends (collections, couples, limited editions, etc ...)

OUR TRAINING SESSIONS

Calendar's dates indicate courses for persons wishing to attend training in French group lessons.
For English courses in private or in-company group lessons, please contact us to require a custom quote.


Where Date Duration Inscription
PARIS 22 March 2018 1 day Register
PARIS 13 September 2018 1 day Register
GRASSE 23 January 2018 1 day Register
GRASSE 13 November 2018 1 day Register