Olfactory territory brands

A study of the emotional and olfactory perfume of a brand

OBJECTIVES

  • Perfect perfume culture and update of language for describing perfumes
  • Place a brand in the market
  • Analysis marketing coherence of a brand

PROFILES

  • Marketing teams
  • Fragrance Manager
  • Sales team
  • Trainers

TOOLS

  • 1 Olfactorium®
  • 1 Workbook

In-company training or private session

Contact us

PROGRAM

  • Description of universe and brand history
  • Analysis of olfactory and marketing positioning
  • Description and olfactory analysis of each perfume

Complete study of a brand:

Azzaro
Calvin Klein
Cartier
Chanel
Christian Dior
Givenchy
Guerlain
Hermès
Jean Paul Gaultier
Kenzo
Lancôme
Narciso Rodriguez
Roger & Gallet
Yves Saint Laurent
Other brands on demand