Perfume Launches

An olfactory and marketing study of all of the year’s launches

OBJECTIVES

  • Discover olfactory trends of the market
  • Competitive watch, knowledge about brand geography
  • Yearly update of language for describing perfumes

PROFILES

  • Anyone who wants to remain up-to-date with the market
  • Marketing teams, sales and training

TOOLS

  • 1 Olfactorium®
  • 1 Workbook

PRICES

PROGRAM

  • Reminder about olfactory vocabulary
  • Market overview with figures: summary of olfactory trends
  • Main launches of the year
  • Blind olfactory study for each perfume
  • Olfactory facets of these perfumes
  • How raw materials mark these perfumes
  • Mapping of summary of important events

  • Blind games to find:
  • A raw material, a concentration, an olfactory pyramid, a target, a distribution channel, leaders and influences.

  • Visualisation of the concept:
  • Bottle / Packaging / Press release / Advertising / Price

OUR TRAINING SESSIONS

Calendar's dates indicate courses for persons wishing to attend training in French group lessons.
For English courses in private or in-company group lessons, please contact us to require a custom quote.


Where Date Module Duration Inscription
1st Semester
PARIS 14 June 2018 Study 1st Semester 2017 1 day Register
GRASSE 18 June 2018 Study 1st Semester 2017 1 day Register
2nd Semester
PARIS 15 November 2018 Study 2nd Semester 2017 1 day Register
GRASSE 27 November 2018 Study 2nd Semester 2017 1 day Register
Summary of year
PARIS 29 November 2018 Summary of 2017 1 day Register
GRASSE 13 December 2018 Summary of 2017 1 day Register