The Fragrance Development Program

Comprehension and method of fragrance development steps and key success factor of a launch

OBJECTIVES

  • Full understanding of the conceptual and olfactive potential of a brand
  • Optimize your briefing to perfumers
  • Use fragrance evaluation as a key tool for better communication and a more efficient team work

PROFILES

  • Anyone exposed to olfactive evaluation willing to deepen their understanding of the various aspects of the fragrance development and to better manage the whole process.
  • Evaluation, Marketing, Sales team

TOOLS

  • 1 Workbook

In-company training or private sessions

Contact us

PROGRAM

  • Definition of the conceptual and olfactive territories of a brand and analysis of its potential of evolution
  • Fix your brief
  • Optimize your briefing to perfumers in developing an olfactive strategy consistent with the brand and concept
  • Study of the 5 index and 1 key factor
  • Practicing olfactive evaluation