Diagnostic olfactory
from your range
Unleash the potential of your range. Cinquième Sens Studio reveals its olfactory identity to affirm your uniqueness and inspire your next developments.
Your range as a whole
Each reference is reviewed in the portfolio architecture and in the role it plays for the brand.
Your brand as a compass
History, positioning, audiences and objectives give meaning to olfactory observations.
Your market outlook
The range is evaluated in relation to codes, competitors and the trends followed by our experts.
Shared decisions
The lessons are organized in a hierarchy to help your teams choose and progress together.
What is a range diagnosis?
An olfactory diagnosis analyzes what each reference expresses, the way the products interact with each other and the consistency of the whole with your brand. It combines sensory reading, history, positioning, audiences, marketing objectives and, if necessary, competitive benchmarks. It can rely on ScentPrint to map olfactory positioning, tensions and development areas. The diagnosis thus provides an external and structured view to inform your decisions, without reducing the decision to a simple product rating.
A process
in 5 moves
We start with the decision your teams need to prepare: clarifying the architecture of a range, understanding the place of a new product, strengthening a difference or identifying a development space. Cinquième Sens Studio listens to your story, your positioning, your audiences and the commercial context of the issue. Together, we choose the references, the comparison market and the useful criteria. This shared framework focuses the analysis on the topics that really matter to you.
Each reference is perceived and described using a common framework: family, facets, intensity, evolution, character and distinctive elements. We also observe what it expresses about your brand, the promise it carries and the role it plays within the range. Depending on the question, the evaluation can be conducted blindly or placed in its marketing context. The goal is to understand each product precisely before comparing it with others, with an approach accessible to all relevant disciplines.
Cinquième Sens Studio then collates the references to make visible the proximities, overlaps, breaks, absences and contrasts in the portfolio. The mapping reveals the products that occupy a close space, those that carry a strong difference and those whose role would benefit from being clarified. The range becomes legible as a whole, with its balances and tensions. Your teams have a common representation to discuss the upcoming choices.
The olfactory findings are compared with the history of the brand, its positioning, its audiences, and
selected competitive references. This reading is informed by the work of Cinquième Sens Institute on trends, launches, and the evolution of markets. A convergence can strengthen consistency or weaken differentiation; a break can weaken the range or open up new avenues. The diagnosis thus transforms observations into strategic lessons. If your teams wish to deepen this reading, the «Perfume Market Trends and News» training enables them to share the same benchmarks. ScentPrint can complement the analysis with a positioning and opportunity mapping.
The restitution highlights the few lessons that should guide the decision. Cinquième Sens Studio can recommend clarifying the architecture, strengthening a difference, preserving continuity, repositioning a reference, or deepening an opportunity. Each track is explained, linked to the findings, and discussed with your teams. You leave with a reasoned point of view, selection criteria, and next steps proportionate to your needs, in a language that everyone can understand.
They optimized
their range with us
A designed restitution
for the decision
The restitution can include an olfactory mapping, a comparative reading, worksheets with reference, a synthesis of coherences and discrepancies, brand lessons and hierarchical recommendations. When ScentPrint is mobilized, its representations complement this reading. We define the deliverables with your teams so that they directly respond to the decision to be prepared.
Shining a light on the issues.
Orient decisions.
Tell us about your range of products and the issue you are concerned about. We will define with you a useful, readable diagnosis adapted to your teams.