Study of best-sellers by market
Discover how tastes in perfume vary by country. The olfactory study of best-sellers helps you understand cultural influences and the success factors specific to the markets studied.
Pricing
800 € HT
- Duration
- 7AM
- Terms and Conditions
- in-person
What You'll Learn
Upon completion of the training, you will be able to:
Identify the main characteristics of the international perfume market.
Explain the cultural influences on perfume consumption according to geographical areas.
Identifying the olfactory preferences of the countries studied through their best-sellers.
Compare the best-sellers and their olfactory classification to understand the success factors studied.
Who is this for, and at what level?
Public visé
Anyone who wishes to update their knowledge of the perfume market in France and internationally and better understand olfactory preferences by country.
Prérequis
- Master the French language. For English training, contact us.
- Without anosmia.
Training Program
Les thèmes abordés
Why do the most popular perfumes differ from one country to another? You link the olfactory appeal of best-sellers to consumer habits and cultural influences. This expands your knowledge of the international market beyond your usual tastes and references.
State of the global perfume market and major consumption habits by geographical area.
Olfactory discovery of perfumes in the dark.
Analysis of olfactory successes in countries in Europe, North America, South America and Asia.
Study of sales rankings and the olfactory classification of best-sellers.
Comment se déroule la formation
The training combines 60% theory and 40% practical olfactory training. The analyses are based on internal knowledge of the market and observations from the Cinquième Sens network of partners, which operates in 19 countries, including the Middle East, the Americas, Asia and Europe. Private sessions in-person or remotely.
Ce qui est inclus
During the training. Visual support and olfactory cues accompany the study of perfumes.
After the training. You keep a pedagogical dossier in digital format, accessible via the Extranet.
Upcoming sessions
- Study of best-sellers by market24/06/2027 — 24/06/2027Présentiel — PARIS — 18 rue de Monttessuy 75007 PARIS — Formateur(s) : Laëtitia CORRE voir sur la carte