Analysis of the pioneers of alternative perfumery
Explore the brands that paved the way for alternative perfumery. Link their creations to their history and inspirations to understand their uniqueness and enrich your olfactory references.
Pricing
800 € HT
- Duration
- 7AM
- Terms and Conditions
- in-person
What You'll Learn
Upon completion of the training, you will be able to:
Explain the origins of alternative perfumery through the pioneering brands studied.
Analyze their success factors by linking creative, brand universe and distribution.
Enrich your perfume culture with the brands launched before 2015.
Describe and classify the perfumes studied to explain their uniqueness more precisely.
Who is this for, and at what level?
Public visé
Anyone wishing to update their knowledge of the market and deepen their understanding of the pioneering brands of alternative perfumery.
Prérequis
- Master the French language. For English training, contact us.
- Without anosmia.
Training Program
Les thèmes abordés
A brand’s identity is also revealed in its perfumes. By exploring the pioneers launched before 2015, you bring together olfaction, history, inspirations, and distribution. You deepen your understanding of perfume culture and understand what distinguishes the studied universes.
Specificities of the distribution of the brands studied.
The emotional and olfactory universe of each brand: history, inspirations and creations.
Blind study of the selected fragrances and evaluation of the key raw materials.
Ranking of perfumes and their connection to the concept, the bottle and the packaging.
Comment se déroule la formation
The training combines 70% theoretical input and 30% practical work. The analysis of brands is complemented by the blind olfactory study of the selected perfumes. The sessions take place in a classroom. For a request for a private course via distance learning, please contact us.
Ce qui est inclus
During the training. Visual support and olfactory cues accompany the study of perfumes.
After the training. You keep a pedagogical dossier in digital format, accessible via the Extranet.
Upcoming sessions
- Analysis of the pioneers of alternative perfumery31/05/2027 — 31/05/2027Présentiel — PARIS — 18 rue de Monttessuy 75007 PARIS — Formateur(s) : Laëtitia CORRE voir sur la carte