Trends & Perspectives (Europe market)
Take a step back in the evolution of European perfumery. Explore the olfactory and marketing trends of the last significant years to update your references and understand the perspectives studied.
Pricing
800 € HT
- Duration
- 7AM
- Terms and Conditions
- in-person
What You'll Learn
Upon completion of the training, you will be able to:
Identify the olfactory and marketing trends of the European market studied during the course.
Use appropriate vocabulary to describe the perfumes presented.
Putting the developments of recent years in perspective with the development axes studied.
Who is this for, and at what level?
Public visé
Anyone wishing to update their knowledge of the perfume market.
Prérequis
- Master the French language.
Training Program
Les thèmes abordés
How are olfactory and marketing trends evolving in the European market? You explore the most significant years in selective and confidential perfumery, then the development axes studied. These landmarks help you situate market developments and enrich your descriptive vocabulary.
Aromatic trends and marketing in the European market.
Marking years in selective female and male perfumery and in private perfumery.
Perspectives and development axes studied during the course.
Comment se déroule la formation
The training combines 70% theoretical input and 30% practical work.
Ce qui est inclus
The course is based on a teaching guide and an Olfactorium® of perfumes.
Upcoming sessions
- Trends & Perspectives (Europe market)25/02/2027 — 25/02/2027Présentiel — PARIS — 18 rue de Monttessuy 75007 PARIS — Formateur(s) : Laëtitia CORRE voir sur la carte