Study of Perfume Launches 2026
Discover the 2026 launches by experiencing them firsthand. Link your perceptions to concepts and key materials to update your references and decipher the trends of the year.
Pricing
800 € HT
- Duration
- 7AM
- Terms and Conditions
- in-person
What You'll Learn
Upon completion of the training, you will be able to:
Identify the main launches in 2026 studied in selective perfumery, haute perfumerie and private perfumery.
Decoding olfactory and marketing trends based on the creations presented.
Link the olfactory characteristics of perfumes to their concept and presentation in order to explain their positioning.
Who is this for, and at what level?
Public visé
Anyone wishing to update their knowledge of the perfume market.
Prérequis
- Master the French language. For English training, contact us.
- Without anosmia.
Training Program
Les thèmes abordés
New products are first discovered through smell. You can smell the selected scents without seeing them; then, bring your perceptions closer to the key features, concept, bottle, and price. This cross-reading helps you distinguish the 2026 launches and understand the trends they illustrate.
Presentation of the main launches of the year and summary of the significant events.
Blind olfactory study of each selected perfume.
Evaluation of key raw materials.
Analysis of the concept: bottle, packaging, press kit, advertising and price.
Comment se déroule la formation
The training distributes time equally between theoretical and practical olfactory elements. The sessions take place in the classroom. For a request for a private course via distance learning, please contact us.
Ce qui est inclus
During training. Visual support and olfactory cues accompany the learning process.
After the training. You keep a pedagogical dossier in digital format, accessible via the Extranet.