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The world of scents is told, explored and shared. Insights into trends, encounters, stories of perfumes and the life of the house: Cinquième Sens shares its discoveries and perspectives to fuel your curiosity and bring the olfactory culture to life.

  • Analyses & Trends | 22.05.2025

    What do the first months of 2025 say about future trends?

    And what if 2025 marked a decisive turning point in the history of contemporary perfumery? From the very first months, a new breath of air…
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  • Analyses & Trends | 19.12.2024

    Aromatic trends 2024

    Illustration of the main perfume launches in 2024
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  • Analyses & Trends | 17.02.2022

    The hespidids: tradition

    They embody the freshness of the vast majority of fragrances and are essential to the palette of perfumers. Virtuous…
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  • Analyses & Trends | 02.02.2022

    POLITICAL CONFLICT: NO LONGER SAYING «ORIENTAL» AS THE Americans DO

    Tout a commencé lété dernier, à la suite dun article de Harpers Bazaar : Pourquoi continuons-nous à qualifier certains parfums…
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  • Analyses & Trends | 14.10.2021

    SCENTED FLAVORS ARE GIVING WAY TO GREEN

    The bad green marks on consumer tests have long been ignored by global brands. But the…
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