Creating the olfactory territory
of your brand
Cinquième Sens Studio imagines a unique olfactory expression with you, faithful to your identity and thought to be experienced. Experience of place, scenography, mediation, ambient scent or olfactory logo: we link advice, design and creation to give life to your project.
Rooted in your identity
Your story, your values, your audiences and your habits give meaning to creation.
A distinctive bias
The territory asserts a recognizable direction while allowing several expressions to exist.
Concrete expressions
Perfume, olfactory identity, scenography or mediation give life to the territory.
Designed to deploy
Products, places, and experiences can evolve while maintaining the same olfactory thread.
What is an olfactory territory?
An olfactory territory connects the identity, history and uses of a brand, a place or a project with a sensitive and recognizable expression. It can come to life in an olfactory identity or logo, a scenography, a place brand experience or in a skin or ambiance perfume. Cinquième Sens Studio defines the guiding thread and, as needed, directly creates the expressions. Your teams thus have a common language to design, choose, compare and deploy coherent creations across multiple touchpoints.
A construction
in 5 moves
Every creation begins with an encounter. Cinquième Sens Studio takes the time to listen to your story, your positioning, your values, your audiences, and the intended uses. We also look at the olfactory expressions already present and the experiences that have shaped your identity. This dialogue with your teams brings to the surface what deserves to be recognized, amplified, or reinvented. It establishes a shared foundation that is precise enough to guide creation and vivid enough to welcome unexpected ideas.
Together, we specify what the sense of smell is meant to make people feel, understand, or remember. The goal can be to strengthen brand recognition, enrich a journey, give a sensory presence to a narrative, create a fragrance, or unify multiple touchpoints. Cinquième Sens Studio links this intention to the audiences and the actual conditions of use. This step gives the creation a clear function and aligns the teams around a common ambition.
Cinquième Sens Studio translates your universe into sensations, families, materials, contrasts, evocations and preferences. The territory defines a recognizable olfactory thread and the possible variations according to products, places or experiences. It provides landmarks without freezing the imagination: the same identity can thus be expressed coherently in several creations. This formulation becomes a shared language between strategy, marketing, creation, mediation and technical partners.
Depending on your project, our perfumers and experts directly shape the territory: identity or olfactory logo, scenography, mediation or place experience, skin or ambient scent. Cinquième Sens Studio can also formalize a brief and a framework of reference to dialogue with your creative partners. The ideas are explored with your teams, felt, discussed and refined together. The creation remains free, but everyone knows what it must express and how to recognize a correct response.
A creation takes on its full power when it meets its audience in good conditions. Cinquième Sens Studio anticipates the formats, intensity, duration, environment, and necessary adaptations according to the product, the venue, or the event. We distinguish what must remain constant from what can evolve, then provide your teams with simple guidelines to bring the territory to life. You can thus deploy new expressions without losing the initial intent or the quality of the experience.
They created their territory with us
A creation and a framework designed to measure
According to the project, the accompaniment can include a scented creation, an olfactory identity or logo, scenography principles, an olfactory platform, sensory axes, a reference vocabulary or a brief. We define these deliverables with your teams so that they are easy to use, share and bring to life with your partners. When the teams then need to adopt this new language, Cinquième Sens Institute can extend the mission with a customized training or by providing training. «olfactory Scenography: The Emotional Impact of Smell».
A creation
who identifies themselves in other ways
Tell us about your brand, your location, or your project. We will take the time to imagine with you the most appropriate form of support.