Discovery of new players in the alternative perfume industry
Expand your discoveries to the alternative perfume brands launched since 2015. Explore their creations and inspirations to update your perfume culture and better distinguish their universes.
Pricing
800 € HT
- Duration
- 7AM
- Terms and Conditions
- in-person
What You'll Learn
Upon completion of the training, you will be able to:
Describe the evolution of alternative perfumery through the brands studied, launched since 2015.
Analyze their success factors by linking creation, inspiration and distribution.
Enrich your perfume culture with the researched references.
Describe and classify the perfumes studied using precise olfactory vocabulary.
Who is this for, and at what level?
Public visé
Anyone who wants to update their knowledge of the market and discover the alternative perfume brands launched since 2015.
Prérequis
- Master the French language. For English training, contact us.
- Without anosmia.
Training Program
Les thèmes abordés
The alternative perfume industry is enriched with new brands and new olfactory propositions. You study the creations of the players launched since 2015, their history, presentation and distribution. Blindly tasting helps you clarify your perceptions before associating them with the brand universe.
Distribution and positioning of the brands studied in the alternative perfume industry.
The emotional and olfactory universe of each brand: history, inspirations and creations.
Blind study of the selected fragrances and evaluation of the key raw materials.
Ranking of perfumes and study of the concept through the bottle and packaging.
Comment se déroule la formation
The training includes 70% theoretical input and 30% practical work. The study of brand universes is accompanied by blind olfactory exercises. The sessions take place in a classroom. For a request for a private course via distance learning, please contact us.
Ce qui est inclus
During the training. Visual support and olfactory cues accompany the study of perfumes.
After the training. You keep a pedagogical dossier in digital format, accessible via the Extranet.
Upcoming sessions
- Discovery of new players in the alternative perfume industry01/06/2027 — 01/06/2027Présentiel — PARIS — 18 rue de Monttessuy 75007 PARIS — Formateur(s) : Laëtitia CORRE voir sur la carte