Advice and diagnosis to optimize sales
Help each customer find a fragrance that suits them. Refine your diagnosis and choose the words that give meaning to their preferences to advise with greater ease and personalize the in-store experience.
Pricing
1 400 € HT
- Duration
- 14H
- Terms and Conditions
- in-person
What You'll Learn
Upon completion of the training, you will be able to:
Adapt your sales pitch to the customer profile to personalize your advice.
Advise on a perfume based on the client's personality, style and olfactory preferences.
Using emotional vocabulary related to perfume to enrich the advice experience and support sales.
Who is this for, and at what level?
Public visé
Sales consultants and advisors, trainers and instructors, sales animators who wish to better link customer knowledge with the presentation of a perfume.
Prérequis
- Master the French language. For English training, contact us.
- Without anosmia.
Training Program
Les thèmes abordés
A relevant advice connects the customer’s preferences with the identity of a perfume. You work on this relationship through profiles, styles, and emotions. Situational situations help you adapt your discourse and recommendations in your advice practice, training, or sales facilitation.
The beauty market: distribution channels and digitalization.
Understanding the customer: generational behaviors and different typologies.
The identity elements of the perfume: brand, name, packaging, olfactory families and history, with practical exercises.
The links between styles, personalities and olfactory preferences, with practical exercises.
Emotional selling: evoking, understanding and respecting an emotion during the consultation.
Comment se déroule la formation
The training takes place in person. It combines 70% theoretical input and 30% practical work, in the form of real-life situations, to apply the knowledge to the sales relationship.
Ce qui est inclus
During the training. Visual support and olfactory cues accompany the learning and the practical application.
After the training. You keep a pedagogical dossier in digital format, accessible via the Extranet.
Upcoming sessions
- Advice and diagnosis to optimize sales14/06/2027 — 15/06/2027Présentiel — Formateur(s) : Laëtitia CORRE