olfactory scenography: the emotional impact of smell
Explore what scent can bring to your projects. Understand its links with emotions and memory to integrate an olfactory dimension into a creative approach, a place, or the universe of a brand.
Pricing
1 400 € HT
- Duration
- 14H
- Terms and Conditions
- in-person
What You'll Learn
Upon completion of the training, you will be able to:
Mobilize the knowledge about smells to apply them to your field of activity.
Apply the principles of olfactory marketing to the design of odoriferous products and an olfactory merchandising plan.
Integrating a coherent olfactory dimension with the intent of a creative project.
Using the sense of smell to strengthen the image of a brand or a store.
Who is this for, and at what level?
Public visé
Professionals in sales, communication and marketing, players in the retail sector, designers, entrepreneurs in brand creation and healthcare professionals wishing to explore the role of olfaction in their work.
Prérequis
- Master the French language. For English training, contact us.
Training Program
Les thèmes abordés
The scent can enrich the experience of a place, a product, or a brand. You study its links with memory and emotions, then its applications in marketing and scenography. The practical cases give you a framework for considering its place in your own business.
Scent, emotions and memory: understanding and analyzing the perception of smells.
Principles of olfactory marketing and applications in scented scenography and communication.
Practical cases to explore the role of olfaction in a creative approach.
Comment se déroule la formation
The training combines 70% theoretical input and 30% practical work. The sessions take place in a classroom; a distance format is offered in private courses.
Ce qui est inclus
During the training. Visual and video supports as well as olfactory touches accompany the study and the practical cases.
After the training. You keep a pedagogical dossier in digital format, accessible via the Extranet.
Upcoming sessions
- Olfactory scenography: the emotional impact of smell10/05/2027 — 11/05/2027Présentiel — PARIS — 18 rue de Monttessuy 75007 PARIS — Formateur(s) : Laëtitia CORRE voir sur la carte