Writing about perfume
Find words that give a sense of feeling. Tap into your sense of smell to write precise and unique texts, explore your memories, and renew your way of telling stories about materials and scents.
Pricing
800 € HT
- Duration
- 6H
- Terms and Conditions
- in-person
What You'll Learn
Upon completion of the training, you will be able to:
Writing presentation texts for perfumes or raw materials using poetic, narrative or descriptive approaches.
You must rely on the raw materials, the construction of the perfume and its creative intentions to write with accuracy.
Renew your texts thanks to olfaction and the use of artificial intelligence to support writing.
Who is this for, and at what level?
Public visé
Journalists; marketing teams from brands and fragrance houses; sales teams wishing to enrich the narratives of their perfume offerings; artists, authors, and anyone wishing to combine olfaction and writing in their practice.
Prérequis
- Master the French language.
Training Program
Les thèmes abordés
How can you translate a sensation into words without falling into clichés? In three two-hour modules, you connect the material, the construction of the perfume, and creative intentions to your writing. You explore poetic, narrative, and descriptive approaches for your authorial, editorial, marketing, or commercial texts.
Module 1 — Substances and olfactory pyramid: describe the key substances and their relationships in a composition.
Module 2 — The 7 families and their facets: choosing vocabulary and writing a coherent text with the perfume.
Module 3 — Olfactory narrative: analyzing texts, writing to give sense to the senses, and using AI as support.
Comment se déroule la formation
The training combines 50% theoretical input, with keys to writing and the olfactory perception of raw materials, chords and perfumes, and 50% practical work through writing and olfactory perception.
Ce qui est inclus
During the training. A visual support, olfactory touches and the Olfactoriums® Initiation 1 and 2 are used during the workshops.
After the training. You keep a pedagogical dossier in digital format, accessible via the Extranet.
Upcoming sessions
- Writing about perfume03/03/2027 — 17/03/2027Présentiel — CINQUIÈME SENS — 18 rue de Monttessuy 75007 PARIS — Formateur(s) : Sarah BURRI voir sur la carte