“As a perfumer within the Cinquième Sens, I have been fortunate to have lived through intense creative projects, but the one I am sharing with you today has a particularly special resonance; when Virginie Dhoye, founder of the brand Onskad, When he entrusted me with the creation of his next fragrance, a vibrant tribute to the 90s, I immediately understood that this adventure would take me out of my comfort zone and immerse me in a vibrant decade, both familiar and fascinating..
In this article, I invite you to dive with me into The backstage of the creation of 90’, This bold fragrance celebrates the free-spirited 90s. Through inspirations, olfactory choices, creative challenges and strong emotions, discover how this fragrance was born and why it leaves no one indifferent..”
Camille Leguay, perfumer at Cinquième Sens.
When perfume becomes a time machine
Create 90’, It was a huge challenge: to translate into perfume the essence of a significant, excessive, paradoxical decade. But it was also, for me, an immense gift that Virginie offered me: the opportunity to pay tribute to a time that forged my first olfactory emotions. Cinquième Sens, We love exploring eras and their influences on perfumery. But this time, it was even more personal. The 90s are ingrained in my sensory memory. I grew up in perfumeries, smelling those powerful scents that told the whole complexity of that decade, constantly in tension between exuberance and minimalism.
Inspiration: A decade of contrasts and absolute icons
The 90s are a constant clash of genres. On the one hand, we find the flamboyant legacy of the 80s: capelike white flowers, deep woods, burning spices. On the other hand, there is a shift towards more freshness, transparency, and vibrant fruit.
To immerse myself in that era, Virginie encouraged me to dive into her universe: documentaries, fashion shows, music videos, cult commercials… I rediscovered the influence of fashion, music, and pop culture on an entire generation. How can I not mention the top models, These absolute icons, at the peak of their glory? They embodied that decade without compromise, between raw glamour, insolent freedom and bold self-assertion.
They inspired me to dare more, to push the boundaries, to embrace excess without fear.
olfactory composition: an olfactory declaration that hits the spot
The composition of 90’ It is a reflection of its time: intense, contrasting, bold and resolutely seductive.
From the very first sip, the vibrant fruit notes take over: the rich and velvety peach intertwines with vibrant, acidic citrus fruits, creating a vibrant, almost effervescent start that captivates the attention without fail.
At the heart, the white flowers are expressed without restraint: jasmine, tuberose, orange blossom… They unfold their full opulence, flirting with indecency, highlighted by hot spices that electrify the composition and give it that characteristic tension of the 90s.
At its core, the fragrance delves into voluptuous, deep, textured woods, yet never descends into austerity. Combined with sensual musks and enveloping vanilla, they create a sensual, vibrant trail that lingers on the skin like an unforgettable imprint.
90’, It is a perfume that does not whisper: it asserts itself, it provokes, it challenges..
A perfume that rings out like a cult classic. And indeed, throughout this creation, one phrase accompanied me, like a mantra: “Look me in the eyes… I said in the eyes!”
Creation process: letting oneself go into the unreasonable
Creating this perfume was an adventure as creative as it was introspective. As someone with a natural affinity for purity and sculpted compositions, I had to let myself be carried away by the scent. the excess, Learning to lose control in order to find a new balance.
This process wasn’t always linear. There were phases of doubt, questioning, and extreme testing. Virginie supported me with her precise vision, her passion for this decade, and her demands as well. Our exchanges were intense, but always driven by this common desire to honor the 90’s spirit without falling into a frozen nostalgia.
Chez Cinquième Sens, We love these rich and complex processes, where the dialogue between the client and the perfumer becomes an essential alchemy.
Cultural impact: a fragrance that transcends eras
Beyond the purely olfactory creation, 90’ It is also an assumed nod to the cultural impact of the 1990s. A time that transformed aesthetic, social, and artistic codes. A decade where everything seemed permissible, where genres blended, and where boundaries were shattered.
Even today, this spirit resonates: in fashion, music, trends... 90’ Onskad is a fragrance that embodies this taste of freedom, audacity and insolence. A fragrance that, while rooted in the 90s, finds its full relevance in our time, where we are in search of landmarks and strong emotions.
My testimony: a project that transformed me
As a perfumer at Cinquième Sens, 90’ It will remain a pivotal project in my career. It forced me to break out of my usual patterns, to dare to explore paths I would not have explored alone, and to confront my own creative limits.
Working with Virginie Dhoye It was a real enrichment, a human and artistic encounter that nourished me. Together, we managed to create a fragrance that, I hope, will touch those who vibrated in the 90s, as well as the new generations eager for strong olfactory experiences.
90’, a creation by Cinquième Sens x Onskad that will make a lot of noise !
90’, It is a perfume that asserts itself, that lives strongly, that packs a punch. A perfume that reflects all the richness and duality of the 90s, but that also finds its place in today’s world.
Chez Cinquième Sens, We are proud to have accompanied Virginie Dhoye and Onskad in this extraordinary creative adventure.
Prepare to take a leap into time and experience an unforgettable olfactory experience !
You will be able to find 90’on the official website of the brand onskadfragrances.com, As well as at the partner retailers of the Onskad brand.
