Through its tailor-made olfactory animations, Cinquième Sens assists companies in the creation of unique sensory events. Whether for a corporate activation, a team building session, a product launch or a loyalty program, fragrance serves as a vehicle for emotion and differentiation, allowing you to create an intense and privileged moment with your employees, customers and all those who matter to your brand. A look back at three inspiring collaborations with Flying Blue, Swatch and Audi.
Perfume as a brand experience
For more than 40 years, Cinquième Sens has put its expertise at the service of brands that want to stand out through emotion and olfactory memory. Our workshops are designed as true immersive experiences, where smell becomes a powerful tool for communication and activation.
Organized as team building events, press events or public entertainment, our workshops adapt to each objective, each target group and each universe. Through an introduction to olfaction, the discovery of raw materials or the creation of personalized perfumes, we offer participants more than just an activity: a souvenir, a signature and a story to tell.
Flying Blue: offering a scented souvenir to mark the 20th anniversary of the program
To mark the 20th anniversary of its loyalty program, Flying Blue wanted to thank its best customers at an exceptional private event. To make a lasting impression, Cinquième Sens conceived a large-format event themed around perfume.
During this evening, more than 120 guests were invited to create their own fragrance, guided by our perfumers, based on each person’s sensitivity and their relationship with travel. The ambition: to offer a bespoke creation that reflects the evening’s atmosphere and can be kept as a personal and symbolic gift.
This moment enabled the creation of a strong emotional bond between the brand and its customers, by enhancing their loyalty through an elegant and memorable sensory experience. Each participant left with a personalized fragrance, designed as a nod to the world of travel and distinction.
Swatch: a press launch on par with the collection
To unveil its new floral watch collection «Blossom Time», Swatch wanted to create an immersive event for the fashion press and lifestyle influencers. The challenge: to bring the floral universe of the collection to life through an original and high-quality animation.
Welcomed in our space at the foot of the Eiffel Tower, the guests discovered a perfume creation workshop specially designed around the four flagship flowers of the collection: magnolia, crocus, camellia and gerbera.
Accompanied by our team, the participants were able to reconstruct their own olfactory interpretation of one of these flowers using carefully selected facets. A bespoke booklet in Swatch colors, meticulous floral scenography, and a friendly atmosphere all reinforced the emotional impact of this press event with significant added value.
Each guest left with their own fragrant creation, a sensory reflection of a poetic watch collection.
Audi: Sublimating a product launch through sensory animation
To launch its new model Q5, the Audi dealership in Chartres organized an event evening for its loyal customers. The goal: to offer a high-end and memorable experience, in harmony with the brand’s universe.
In the private seminar rooms of a hotel, Cinquième Sens has set up an ongoing perfume creation workshop. During the evening, each participant was invited to create their own fragrance using a perfume organ and personalized advice.
An event that helped create an elegant, refined and warm atmosphere, allowing customers to take ownership of the evening through an interactive and unique activity. Each of them was then invited to come and collect their fragrance at the concession store, to prolong the evening and the customer experience.
Olfactory emotion at the service of your brand
Three examples that illustrate Cinquième Sens’ ability to create bespoke olfactory experiences, at the intersection of creativity, expertise and event management. Whether it’s to retain customers, seduce them or leave a lasting impression, fragrance becomes a powerful medium for telling a story and embodying a brand’s values.
Our team adapts to each project and each problem: event format, number of participants, theme, logistics, visual supports or set design… Every detail is thought out to guarantee a quality experience and consistency with your brand identity.
Do you want to organize an olfactory workshop for your clients or employees?
Cinquième Sens assists you in the conception and execution of your bespoke event.
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