Conf’Entreprenez – Maison Violet

Whoever says new conf’ Entreprenez, says new brand of perfumes to (re)discover, meeting with an entrepreneur and perfumes To feel it! ✨

Anthony Toulemonde, co-founder of the Maison VIOLET Parfums He returned to his journey, the revival of this beautiful sleeping beauty, and transported us into the brand’s olfactory universe through the various creations. All of them are signed by the talented Nathalie Lorson (Firmenich)

In 2017, still on the ESP benches, the 3 students and friends Anthony, Victorien Sirot and Paul Richardot decide to relaunch the Violet brand, founded by Francois-Etienne VIOLET in 1827.

They are working with Nathalie on the modern reinterpretation of 3 of the highlights of the era: Pourpre d’Automne, Sketch and Un Air d’Apogée.

Other creations will then be added (7 perfumes in total today):
– Tanagra, an ode to the purity and beauty of women (floral, soft, fresh);
– Nuée Bleue (hespérides, creamy sandalwood, cedar);
– Compliment, a solar feel good (white flowers, 3 varieties of jasmine, tuberose, ylang ylang, orange blossom)
– Abyss, spiritual dimension (incense, cedar, palo santo, sandalwood, pepper)

It was also an opportunity to feel some hashtag #rawmaterials present in these perfumes: absolute of violet flowers, absolute of tobacco, musk mousse, iris, nutmeg, sandalwood, palo santo (essential oil and Headspace).

In some creations, we find ingredients derived from technology. HeadSpace. Thanks to a «bell» that is placed above a body of odor, they will capture a scent and then evaluate it using chromatography. Thus, they have reconstructed the scent of a leather armchair from an old vintage sports car (used in Un Air d’Apogée) and the scent of palo santo, a controversial natural source (present in Abîme, released last October).

A conference full of olfactory discoveries!
Thank you to Aurélie Jamin YPB | Young Professionals in Beauty for the summary of this conference ! ✨👏🏻