Armed with his tireless smile, and well in his boots (gold ones), Géraldine ARCHAMBAULT He graced us with his presence for the last Entreprenez conference held at Cinquième Sens!
In front of an attentive audience of ears and nostrils, she told us with passion and humility her story of being a successful entrepreneur with her brand. ESSENTIAL PARFUMS.
His secrets for starting a business: being passionate about what you do, knowing your market inside out, knowing how to surround yourself with the right people, and being prepared to work… a lot of work.
Her favorite perfume: too difficult… She likes the acidic freshness of Nice Bergamote created by Antoine MAISONDIEU, As much as it is captivating Patchouli Mania signed by Fabrice PELLEGRIN, passing through NeroLí Botanica by Anne FLIPO. In short, all eleven creations that we were able to feel, as well as the latest opus… in preview!
A niche brand yes, but also accessible! This is its starting point: a formula that appeals, since the ESSENTIAL PARFUMS brand is now present in more than 850 retail outlets, across 85 countries!
A real one success story for a project that was born almost between two lockdowns.
Resilience, perseverance and sometimes clairvoyance: its scent Bois Imperial, signed by Quentin BISCH, establishes itself as a benchmark in the world of discreet perfumery. A true new olfactory form inspired by the personal history of Géraldine : an enigmatic silhouette on the deck of a house built on stilts just after the rain, in Vietnam. Or how the creation of perfume can revive emotions that transcend the boundaries of the intimate, and provoke a collective fascination.
Géraldine, Agathe, Karine: thank you and well done!
