Conf’Entreprenez – Etat Libre d’Orange

That’s Etienne De Swardt who this time agreed to play the «Conf’Entreprenez» game organized by Cinquième Sens.

He recalled his early days at LVMH, his crazy idea to create a perfume for dogs «Oh my dog!» that was a resounding success and the failure of «Oh my cat!»; another entrepreneurial project with the purchase of the Everlast license and then the creation of’Etat Libre d’Orange in 2006.

Etienne shared his passion for poetry, words, and storytelling, which is then highlighted by the olfactory work. «The formula is a natural consequence of a broader movement.» ✍🏼

He owes us daring creations like «Magnificent Secretions» or «Putain des Palaces» because he loves above all to take untrodden paths, follow unexpected preferences and be free, without any limits or prejudices.

It is also this that led him to create «Les Fleurs du Déchet : I am Trash» in 2018 and to be one of the pioneers of the’upcycling «beauty can emerge from the waste», highlighted in a quirky advertisement. 🥀

Etat Libre d’Orange is today, 2 collections of perfumes:
1. The classics: about 30 iconic olfactory signatures
2. Orange Extraordinaire: 5 perfumes with powerful and sunny notes
👃🏼 Signed by renowned perfumers such as Quentin Bisch, Antoine Maisondieu, Antoine Lie, Daniela Andrier and many others.

Thank you to Aurélie Jamin YPB | Young Professionals in Beauty for the summary of this conference ! ✨👏🏻

PS: The address of the shop was not chosen by chance: 69 rue des archives; at the corner of the street (which is found on the packaging), at the border where everything begins and everything ends.