The logo
We opted for a refined and simple typography; a choice that gives more amplitude to the word “Cinquième”. The elegance, the sobriety, the durability and the readability of this word, highlight and enhance the letter “Q”.
The entire balance of “CINQUEME SENS” rests on this letter. It forms its rhythm and remains the only sound letter when pronounced.
This letter was the starting point for the creation of the pictogram.
Once returned, it evokes the number 5 and thus summarizes the first word. An inverted five gives an S and refers to Sens.
The loop is thus complete! …
A new life with new horizons awaits Cinquième Sens.
The evolution of the shape of the number 5 gives way to evanescence and new curves. Now, the eye is free to imagine volutes, a fruit, a leaf…
The mention of the initials of the name “CS” and its association with the sense of smell remain abstract. The aim was to give the reading a more free and circular impression and form.
Abstraction adds an element of timelessness to the sign and perpetuates its existence, a nod to the sense of smell, the most abstract of all the senses.
The sense of smell, our cinquième Sens, is at the crossroads of our emotions and memory. In fact, our emotional relationship with smells is linked to our affective memories.
The role of Cinquième Sens is therefore to help you awaken all your emotions to give your sense of smell all its creative richness.
This logo adapts to every field of activity in order to translate the values that are so dear to Cinquième Sens. We are talking here about passion, traditional know-how, craftsmanship, the nobility of materials, heritage, transmission, and education in an always open spirit…
