Our news

  • Training and profession | 20.06.2025

    5 Techniques to better sell your perfumes in the store

    Sommaire La démarche de vente PPI en 5 étapes Créer une expérience client sensorielle en boutique Les qualités indispensables dun…
    Read the article
  • Training and profession | 02.06.2025

    How to become a perfumer nose: the complete guide to pursuing an exceptional profession

    Sommaire Le parcours pour devenir nez : un chemin dexcellence Quelles formations suivre pour devenir nez / parfumeur ? Les…
    Read the article
  • Training and profession | 25.04.2025

    Regulation of perfume: the 6 rules to know when launching your perfume

    Summary Rule #1: Check the composition of the perfume Rule #2: Follow the labeling rules Rule #3: Notify…
    Read the article
  • Training and profession | 23.01.2025

    How to describe a perfume: from intuition to olfactory expertise

    « Ça sent bon ! », « Cest quoi cette odeur déjà ! », « Ça sent comme quand jétais…
    Read the article
  • Training and profession | 09.01.2025

    How to create your perfume and market it?

    Summary 1. Creating a perfume brand: setting your goals and creating your brand 2. The steps to design…
    Read the article
  • Training and profession | 03.01.2025

    Learning the olfactory language 

    In a profession where one is regularly exposed to the smell of perfumes, a need can be felt: to organize them methodically…
    Read the article