Advice and olfactory creation for companies
Creating an olfactory expression, evolving a range or objectifying the performance of a product: Cinquième Sens Studio assists companies, institutions and cultural venues in their olfactory decisions.
Our perfumers, evaluators and consultants exchange their views with your teams. Listening to your story, your audiences and your usage patterns, they transform an intention into a clear direction, then accompany you through the creation, recommendation or technical conclusion that can be directly put into action.
Your challenge, our starting point.
Every mission begins with an attentive listening to your project, your audiences, and your needs. Cinquième Sens Studio helps you choose the right support and move forward with confidence.
For a brand, a place, a product or an experience
Imagining a singular, coherent creation ready to unfold
To understand what your range tells you and decide how to evolve it
Compare your references to your brand, your audience, and your market
To objectively assess the quality, compliance or perceived performance of a product
Define a protocol, compare the results and secure your decision
From intuition to decision
Listen, advice, creation and evaluation are all part of every step. Our consultants, perfumers and evaluators work with your teams to create clear, responsive and directly actionable responses.
They trust us
Why
Cinquième Sens?
A scent can bring a place back, awaken a memory, or bring a story to life before a single word is spoken. For a brand, an institution, or a place, scent is not just a decoration: it can translate an identity, create shared emotion, and leave a lasting mark. Cinquième Sens Studio helps each project find the right olfactory expression, one that seeks not just to be noticed but to be deeply felt.
We believe that smell deserves the same attention as image, sound, matter or words. It tells a different story: through memory, the body, intuition and emotion. Since 1976, Cinquième Sens has been helping to make this language recognized and give it its full place in contemporary culture. Cinquième Sens Studio puts this vision at the service of organizations that want to give meaning to smells, not simply add to them.
It sometimes starts with a difficult to formulate sensation: the desire for a place to be more populated, for a range to regain its coherence, or for a product to better express its promise. Cinquième Sens Studio helps your teams put words to this intuition, then choose the most useful response: creating an olfactory territory, conducting an olfactory range diagnosis, or evaluating and technically analyzing your products. Emotion opens the way; the method gives it a clear and actionable direction.
Before we talk about solutions, we take the time to listen. Your story, your audiences, your habits, but also your doubts, disagreements, or still fragile intuitions are part of the project. You can come with a precise brief or a difficult question to formulate: the Cinquième Sens team helps you bring out the right issue in a simple, attentive, and non-judgmental dialogue. This proximity makes the work more serene and gives everyone the space to contribute.
A scent is never understood from just one angle. Consultants, perfumers, evaluators and educators come together to connect their sensibilities to link identity, creation, perception, market and technical reality. The projects carried out by Cinquième Sens Studio draw on the knowledge gained from Cinquième Sens Institute’s seminars and training sessions; in return, the diagnoses, evaluations and creations keep the lessons in contact with reality. This circulation of perspectives gives each mission a living, curious and deeply collective expertise.
Feeling better does not mean silencing intuition, but learning to question it. Cinquième Sens Studio brings an independent, sincere, and reasoned perspective to proposals, practices, and perceptions. Comparison protocols and olfactory vocabulary provide teams with common benchmarks to understand differences, prioritize what matters, and make decisions with confidence. The method does not diminish sensitivity; it refines it and enables it to become a shared decision.
Each project has its own history, level of maturity, constraints, and culture. Cinquième Sens Studio therefore provides appropriate support with the right level of expertise and a clearly defined scope of work. Since 2008, the exchanges with professionals from many countries have enriched our understanding of the codes, practices, and expectations. This openness allows us to anchor each creation or recommendation in its local context while preserving what makes your project truly unique.
Our case studies
Louvre Museum
Citéco / Banque de France
Museum of the Army
L’Oréal Group
Hermès Parfums
Old Pulteney / The House of Whisky
House Crivelli
A large international luxury group
La Samaritaine
Talk about your project
An intuition, a strategic question or a product to evaluate? Let's talk about it simply.
A first exchange allows us to understand your context, clarify the issue and together identify the most useful way to move forward.