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The world of scents is told, explored and shared. Insights into trends, encounters, stories of perfumes and the life of the house: Cinquième Sens shares its discoveries and perspectives to fuel your curiosity and bring the olfactory culture to life.

  • Guides and olfactory culture | 22.10.2025

    Team building, client events and VIPs: how perfume can serve your brand

    Through its tailor-made olfactory animations, Cinquième Sens assists companies in the conception of unique sensory events. Whether…
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  • Case study | 29.08.2025

    What is an olfactory signature and why create your own?

    Sommaire Quest-ce quune signature olfactory ? Pourquoi créer une signature olfactory pour sa marque ? Quels parfums pour quelle identité…
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  • Training and profession | 20.06.2025

    5 Techniques to better sell your perfumes in the store

    Sommaire La démarche de vente PPI en 5 étapes Créer une expérience client sensorielle en boutique Les qualités indispensables dun…
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  • Branded Goods & Perfumes | 05.06.2025

    Creating the audacity of the 90s: a story of a fragrant creation by Camille Leguay for Onskad

    En tant que parfumeur au sein de Cinquième Sens, j’ai eu la chance de vivre des projets créatifs intenses, mais celui…
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  • Training and profession | 02.06.2025

    How to become a perfumer nose: the complete guide to pursuing an exceptional profession

    Sommaire Le parcours pour devenir nez : un chemin dexcellence Quelles formations suivre pour devenir nez / parfumeur ? Les…
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  • Analyses & Trends | 22.05.2025

    What do the first months of 2025 say about future trends?

    And what if 2025 marked a decisive turning point in the history of contemporary perfumery? From the very first months, a new breath of air…
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  • Training and profession | 25.04.2025

    Regulation of perfume: the 6 rules to know when launching your perfume

    Summary Rule #1: Check the composition of the perfume Rule #2: Follow the labeling rules Rule #3: Notify…
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  • Case study | 14.03.2025

    The Responsible Perfumery Guide – Decoding Sustainable and Ethical Practices

    Quest-ce que la parfumerie responsable ? Comme tous les secteurs d’activités et toutes les industries, la parfumerie a depuis quelques…
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  • Guides and olfactory culture | 03.03.2025

    The secrets of olfactory marketing: how it really works

    Le marketing olfactif, qu’est-ce que c’est ? Le marketing olfactif est une technique qui repose sur lutilisation des odeurs pour…
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  • News | 13.02.2025

    Conf’ Entreprenez – ESSENTIAL PARFUMS

    Armed with her tireless smile and in her well-worn (golden) boots, Géraldine ARCHAMBAULT has graced us with her presence…
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  • Training and profession | 23.01.2025

    How to describe a perfume: from intuition to olfactory expertise

    « Ça sent bon ! », « Cest quoi cette odeur déjà ! », « Ça sent comme quand jétais…
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  • Training and profession | 09.01.2025

    How to create your perfume and market it?

    Summary 1. Creating a perfume brand: setting your goals and creating your brand 2. The steps to design…
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